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/08 Jan 2015
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Dos Equis Marks The Spot This Winter

Dos Equis introduces Dos Equis Marks the Spot, a fully-integrated digital retail and on-premise promotion aimed at driving incremental sales of Dos Equis during a period when beer sales typically hit a lull. From February 1st through the end of March, targeted digital platforms and engaging in-store elements invite consumers...
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/09 Dec 2014
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Chivas Regal Launches New Blend

Chivas Regal has introduced Chivas Regal Extra — its first new global expression since 2007. Complementing its collection of premium blended Scotch whiskies, Chivas Regal Extra is one of the richest, most generous tasting blends within this category, crafted for those who look for more. Taking Chivas Regal’s famous, award-winning...
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Featured Articles

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/31 Mar 2010
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Cruase

Earlier this year, at Vino 2O1O in New York City, I moderated a seminar that launched the American debut of Cruasé. Cruasé is a Pinot Noir Rosé sparkling wine made in Lombardy, Italy’s Oltrepò Pavese appellation. Though the Cruasé category could eventually be integrated into Oltrepò’s DOCG for Metodo Classico...
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/31 Mar 2010
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Selling Vino

Having been invited as a member of the panel in the seminar discussing “The 2OO9 Harvest in Italy: The World Outlook for Italian Wine” at the opulent and well-attended VINO 2O1O, I prepared by stealthily surveying a nonscientifically selected sample of savants selling Italian wines in the US at every...
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/31 Mar 2010
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Global Travels

Beer tourism is on the rise. As someone who covers the industry, I have spent a lot of time over the past three years traveling to various up and coming beer spots around the world. A decade ago, beer tourists endeavored to travel to Belgium, Germany and Britain to try...
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/31 Mar 2010
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Endangered Cocktail: Cowboy Buddha

Go for the SilverTequila, Lime and the Margarita  COCKTALE A well-made Margarita is a perfect balance of sweet, sour and earthy – a winning, but endangered, cocktail – and we’re calling on you to help keep its flame burning.  A quality silver tequila, a premium triple sec and, most importantly,...
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/31 Mar 2010
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Tequila

We’re going to be hearing a lot about tequila this year.  Not only does 2O1O mark the 2OOth anniversary of Mexican independence, but the past few years of growth have set the category up for healthy progress, even in the face of the Great Recession.  With more and more brands...
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/31 Mar 2010
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Manhattan Cocktail Classic

There is going to be a whole lotta shaking going on this May in Manhattan – and plenty of stirring and chilling and ice cutting, too. And most likely quite a bit of garnishing. The Manhattan Cocktail Classic (MCC) will hold its inaugural five-day event from May 14 through May...
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/26 Feb 2010
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Irish Beer Today

Among everyday beer drinkers, the Republic of Ireland stands as one of the world’s great brewing nations. The land where velvety pints of Dublin Gold pour forth from countless taps in myriad quaint pubs, from Dublin to Kinsale to Sligo. The nation is also home to the slightly less well...
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/26 Feb 2010
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IRISH COFFEE

COCKTALE As far as Irish whiskey cocktails are concerned, few spring to mind so easily as the Irish Coffee. It’s a delicious and warming treat when prepared correctly, but one that can go horribly awry in the wrong hands. For whatever reason, modern bartenders are often woefully uneducated about how...
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/26 Feb 2010
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Irish Whiskey

It is said, in bittersweet fun, that God gave the Irish whiskey so they wouldn’t take over the world.  Theologians will have to take another look at the whole omniscience concept, though: the way Irish whiskey sales have been growing, the plan might just backfire. How much has Irish whiskey...
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