The indispensable tool for the Massachusetts adult beverage trade.

HOME

Dos Equis Marks The Spot This Winter

Dos Equis introduces Dos Equis Marks the Spot, a fully-integrated digital retail and on-premise promotion aimed at driving incremental sales of Dos Equis during a period when beer sales typically hit a lull. From February 1st through the end of March, targeted digital platforms and engaging in-store elements invite consumers...
Read More

Chivas Regal Launches New Blend

Chivas Regal has introduced Chivas Regal Extra — its first new global expression since 2007. Complementing its collection of premium blended Scotch whiskies, Chivas Regal Extra is one of the richest, most generous tasting blends within this category, crafted for those who look for more. Taking Chivas Regal’s famous, award-winning...
Read More

Still River’s Apple Ice Wine

Wade Holtzman must be a jinni to be able to cram the concentrated essence of 😯 apples, nearly a bushel, into one little bottle. Abetted by his wife, Margot, and son, Leif, he manages that feat 96OO times a year at the family’s Still River Winery in Harvard, Massachusetts. The...
Read More

Chardonnay

Because there’s so much drab, unappealing Chardonnay on the market, sometimes we in the business forget what’s made the grape such a powerhouse. Sommeliers in particular seem to bear a collective grudge against our long reigning champion varietal. There are fine restaurants where aversion to Chardonnay’s magnetic appeal is so...
Read More

Summer Beers 2010

Ah, summertime. Hot weather. Baseball games. Trips to the beach. Backyard barbecues. And thirst. What better way to quench that thirst than with an ice-cold beer? Maybe one served in a well-frosted mug. Then again, maybe not. There’s no need to pigeonhole certain beers as being just for summer. “The...
Read More

Vodka

Vodka continues its dominance of the spirits category, unchecked by . . . well, by anything.  The economy has shuffled the deck a bit on what brands are growing and what price points and niches are successful at the moment.  More than ever, two things are crucial to a particular...
Read More

Profile: AARON FRANCISCO

AARON FRANCISCO 48, General Manager, 111 Chop House, Worcester, MA Rangy, keen-eyed, impulsive, Francisco is senior beverage buyer for multiple award-winning Worcester Restaurant Group’s three destination restaurants.  These brainchildren of owners Robb and Madeleine Ahlquist are: The Sole Proprietor (since 1979), 111 Chop House (1999, where Francisco is also GM),...
Read More

Endangered Cocktail: Cowboy Buddha

Go for the SilverTequila, Lime and the Margarita  COCKTALE A well-made Margarita is a perfect balance of sweet, sour and earthy – a winning, but endangered, cocktail – and we’re calling on you to help keep its flame burning.  A quality silver tequila, a premium triple sec and, most importantly,...
Read More

Tequila

We’re going to be hearing a lot about tequila this year.  Not only does 2O1O mark the 2OOth anniversary of Mexican independence, but the past few years of growth have set the category up for healthy progress, even in the face of the Great Recession.  With more and more brands...
Read More

Manhattan Cocktail Classic

There is going to be a whole lotta shaking going on this May in Manhattan – and plenty of stirring and chilling and ice cutting, too. And most likely quite a bit of garnishing. The Manhattan Cocktail Classic (MCC) will hold its inaugural five-day event from May 14 through May...
Read More