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Horizon & Heineken Bring Bask to Boston

Bask is a new take on hard seltzer that represents an opportunity for retailers to trade up drinkers in moments when they typically reach for lower margin light beers, and will keep hard seltzer drinkers engaged with a new, more flavorful alternative. Inspired by the palate of craft beer, Bask...
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ROSÉ

by SANDY BLOCK, MW There was a time, and not so long ago really, when wholesalers and retailers were adamantly against stocking Rosé in their warehouses or having much if any left on their shelves, after Labor Day weekend. “Rosé Season” ended abruptly in the fall, and perhaps it was...
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LADY MAY MOVES WAY SOUTH

MAY DE LENCQUESAING FOUNDS GLENELLY ESTATE AFTER LEADING CHÂTEAU PICHON LALANDE by HARVEY FINKEL May-Eliane de Lencquesaing, in 2OO3, followed the path of the French Huguenots upon the revocation of the Edict of Nantes in 1685, though with less urgency. They had been given two weeks by Louis XIV to...
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SLOW WINE 2O2O

by HARVEY FINKEL Slow Wine is a part of the Slow Food movement ignited in 1986 by a demonstration against the proposed construction of a McDonald’s at Rome’s beloved Spanish Steps. Carlo Petrini and colleagues notched it up afterwards, so that following its official establishment in Paris in 1989, Slow...
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ENDANGERED COCKTAIL OF THE MONTH-THE BIZZY IZZY

by PPINK LADY While we were in quarantine, we noticed even greater attention being paid than usual to “national” drinks holidays. A new cocktail seemed to pop into our newsfeed every week, encouraging celebration via stylized photos and socially distant happy hours: National Daiquiri Day (July 19), National Whiskey Sour...
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LES CHAMBERTINS-A Grand Toponymy

by HARVEY FINKEL I don’t remember the name of the village, and I don’t remember the name of the girl, but the wine was Chambertin. HILAIRE BELLOC Toponymy, the study of place names, is fascinating and instructive, nowhere more than among the vineyards of Burgundy’s Côte d’Or. The unraveling of...
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CABERNET SAUVIGNON ON A BUDGET

by SANDY BLOCK, MW Despite the rise of so many formerly unfamiliar varieties and delicious blends, Cabernet Sauvignon remains king of red wine. It’s got a bold character by nature, with some rough edges, and therefore not everyone’s first choice, but that’s the reason so many of us to continue...
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