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BROCKMANS GIN NEW AD CAMPAIGN

BROCKMANS, THE ‘PROPERLY IMPROPER GIN’, IS STIRRED BUT NEVER SHAKEN BY NEW AD CAMPAIGN Brockmans Gin is launching a bold new communications campaign as part of a £3million global marketing spend. Brockmans Gin launched in 2008 with a completely new gin taste experience brought about by blending several unconventional botanicals...
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BELL’S BREWERY – A LOOK AT A CLASSIC

by ANDY CROUCH Bell’s Brewery started from the humblest of origins, with a few hundred bucks provided by founder Larry Bell’s mother. With the money, he opened a homebrew supply store in 1983 called the Kalamazoo Brewing Supply Company. Two years later, he graduated to selling his own beer, starting...
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SANGIOVESE DI ROMAGNA

by HARVEY FINKEL Although Sangiovese is the signature wine of central Italy, and in its highest iterations almost thereto confined, it also makes its mark to the northeast in Emilia-Romagna: same grape variety, different clones, some similar wines. (Sangiovese also appears in respectable roles in the Marche and in Umbria.)...
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MODERATE DRINKING DOES NOT CAUSE CANCER

by HARVEY FINKLE, MD A recent issue of the NEW YORK TIMES wasted a valuable half page (“The connection between cancer and having a drink,” by Anahad O’Connor, March 9, page D6) echoing ill-based alarms claiming that no quantity of alcohol can be safe to drink under any circumstance. Close...
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WELCOME TO SPRITZ LIFE

by KIRSTEN AMANN Today, the spritz is one of Italy’s greatest exports, an iconic drink in its homeland and one of the ten most ordered drinks in the United States. How did we get here, and more importantly, what can it do for us in Massachusetts? WATER INTO WINE In...
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A SIP OF LAWSON’S FINEST LIQUIDS

by ANDY CROUCH As the United States begins to emerge from quarantine related to the coronavirus, beer industry stalwarts are busy discussing what the future will hold for the category. From board rooms to bar rooms across the country, everyone from chief executive officers to bar backs is wondering how...
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MORE PREPARATION FOR SUMMER-VINHO VERDE

by HARVEY FINKEL During the forthcoming summer we shall be seeking wines that are white and light in body and alcohol, that evoke citrus, and that have preserved enlivening acidity, perhaps a bit of an added tingle too. In the last issue in this space we sampled Txakoli, which fulfilled...
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