The indispensable tool for the Massachusetts adult beverage trade.
Category

Breaking News

BROCKMANS GIN NEW AD CAMPAIGN

BROCKMANS, THE ‘PROPERLY IMPROPER GIN’, IS STIRRED BUT NEVER SHAKEN BY NEW AD CAMPAIGN Brockmans Gin is launching a bold new communications campaign as part of a £3million global marketing spend. Brockmans Gin launched in 2008 with a completely new gin taste experience brought about by blending several unconventional botanicals...
Read More

DOS EQUIS RANCH WATER HARD SELTZER COMING THIS SEPTEMBER

Dos Equis is launching Dos Equis Ranch Water Hard Seltzer, the latest innovation to join the popular Mexican Import portfolio, inspired by the flavors of the classic West Texas drink: tequila, sparkling mineral water, and lime. Dos Equis Ranch Water is a hard seltzer with country soul, carefully crafted for...
Read More

Horizon & Heineken Bring Bask to Boston

Bask is a new take on hard seltzer that represents an opportunity for retailers to trade up drinkers in moments when they typically reach for lower margin light beers, and will keep hard seltzer drinkers engaged with a new, more flavorful alternative. Inspired by the palate of craft beer, Bask...
Read More

ATLANTIC BEVERAGE DISTRIBUTOR ACQUIRE BAYSIDE DISTRIBUTING’S NON-ALCOHOLIC WHOLESALE OPERATIONS

Atlantic Beverage Distributors have reached an agreement to acquire Bayside Distributing’s wholesale operations. Bayside Distributing currently distributes over 60 beverages, food and snack brands throughout Massachusetts and Rhode Island. The acquisition by Atlantic provides an influx of proven and established national non-alcoholic brands to enhance its current portfolio. The acquisition...
Read More
1 2 3 13