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Horizon & Heineken Bring Bask to Boston

Bask is a new take on hard seltzer that represents an opportunity for retailers to trade up drinkers in moments when they typically reach for lower margin light beers, and will keep hard seltzer drinkers engaged with a new, more flavorful alternative. Inspired by the palate of craft beer, Bask...
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THE APEROL SPRITZ

by PINK LADY Counting down the days until a new decade begins has us thinking about how far the cocktail has come in the 21st century. A great, balanced libation made with fresh ingredients can be found on menus from world class fine dining restaurants to your local neighborhood pub....
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CRAFT BREWS FOR COOL WEATHER

by ANDY CROUCH The seasonal nature of beer has long been one of its great selling points. In the world of craft beer, it has been of singular value, allowing brewers to distinguish themselves from the standardized widgets of American macro beer producers. Recent years have seen differentiation and diversification...
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DRINKING TAMES PROSTATE CANCER

by HARVEY FINKEL, MD To find cancer and good news in the same sentence is a surprise to most, and to add alcohol to the mix is surely disconcerting, even enraging, to those busily engaged in warning of the falling sky whenever a dram is downed. Let’s see what medical...
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STOCK THIS STUFF

by KIRSTEN AMANN The holiday shopping season is upon us, a time for celebrating and relaxing with friends and loved ones . . . or is it? For many of your customers, this is a harried and hectic time of year that will be over before they know it. Why...
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CALIFORNIA FIRST GROWTHS THE 2O15 VINTAGE

by SANDY BLOCK, MW Any attempt to delineate California “First Growths” is by nature subjective, but there are a finite number of Cabernet-based wines that by reputation, track record, and the price they command should be in the discussion. Trying to narrow it down is a pointless exercise. Each of...
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MONTECUCCO SANGIOVESE – BIG REDS FROM CUCKOO MOUNTAIN

by HARVEY FINKEL What’s on offer today? How about big, juicy, multifaceted, ageable reds that you may never have heard of, that are less costly than their neighbors, that are bidding to imminently materialize in the American market? Montecucco, in the northeastern corner of Tuscany’s Maremma, immediately south of more...
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REMEMBERING MICHAEL BRODY

By Kirsten Amann The Massachusetts beverage industry lost one of our brightest innovators and boldest leaders in June with the passing of Michael Brody, Executive Vice President, Spirits for M.S. Walker. Michael was a 46-year veteran of the industry who spent his career shaping the company and culture at M.S....
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