The indispensable tool for the Massachusetts adult beverage trade.
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MBB

2O19 CRAFT BREWERS CONFERENCE & BREWEXPO AMERICA

Early Bird Registration for the 2O19 Craft Brewers Conference & BrewExpo America (CBC) is now open. Early Bird pricing is available through February 12 and tickets may be purchased at craftbrewersconference.com/register. Taking place in Denver, Colorado from APRIL 8 to 11, the 36th annual CBC will feature speakers including Bruce...
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BEER . . . IT’S WHAT’S FOR BREAKFAST

Well, sort of. In another example of recycling, cereal giant Kellogg’s and UK-based brewery Seven Bro7hers have teamed up to create a beer made with cornflakes that were either too big, too small or overcooked to make it through quality control but are perfectly same for consumption. The beer, called...
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PLANT BASED BEER RINGS

Another beer brand is committing to helping the environment. In an effort to help reduce ocean pollution, Corona is piloting plastic-free six-pack rings in select markets beginning with Mexico. It’s part of their initiative with Parley for the Oceans to lead the industry with eco-friendly packaging. Both Corona and Parley...
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WYOMING WHISKEY

Edrington Spirits has appointed MIKE ZITELLI as President of Wyoming Whiskey. He will maintain his current role and responsibilities as Vice President, Legal & Corporate Affairs for Edrington Americas. BRAD MEAD, who has served as President and CEO of Wyoming Whiskey since its establishment in 2OO6, will continue as Chairman...
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BEAM SUNTORY NORTH AMERICA

The drinks company has appointed GREG HUGHES as President, North America. Hughes is a veteran consumer products executive who is currently Beam Suntory’s General Manager for North America. He joined the company in 2O15 as General Manager, U.S. and has more than 25 years of consumer packaged goods experience in...
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BAIJIU DOMINATES THE GLOBE . . . AGAIN

Baijiu . . . it’s the most valuable spirit in the world yet so little is known about it in the U.S. According to a recent report, the Chinese spirit has once again dominated the world’s most valuable spirits list. In the 2O18 Brand Finance Spirits 5O report, Moutai grew...
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BOURBON TV

Because you can never talk too much about bourbon…Fred Minnick and his BOURBON+ magazine team are debuting the very first bourbon talk show, called “Bourbon Up.” Episodes will feature interviews with bourbon personalities, master distillers, executive chefs, musicians, and artists. The first episode features Buffalo Trace tour guide and Bourbon...
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EDRINGTON SELLS CUTTY SARK

Scottish drinks company Edrington has sold its Cutty Sark blended Scotch whisky brand to French spirits group La Martiniquaise. Edrington, which owns Scotch brands including The Macallan, Highland Park, The Glenrothes and The Famous Grouse, first announced that it was putting Cutty Sark up for sale earlier this year. The...
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MILLION DOLLAR MACALLAN

And the records keep shattering. The only bottle of 1926 Macallan featuring a hand-painted design by Irish artist Michael Dillon has broken the world record for the most expensive whisky after fetching £1.2 million (US$1.5m) at auction on November 29. Termed the “holy grail” of Scotch, the one-of-a-kind single malt...
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POOR PRODUCTION IN PORTUGAL

While 2O18 was a good year for many of Europe’s wine producing countries, Portugal’s harvest will be the lowest of the past two decades, according to estimates by the country’s National Statistics Institute, placing production at 5.2 million hectolitres – a drop of around 22% on the previous year of...
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