The indispensable tool for the Massachusetts adult beverage trade.
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MBB

REMEMBERING MICHAEL BRODY

By Kirsten Amann The Massachusetts beverage industry lost one of our brightest innovators and boldest leaders in June with the passing of Michael Brody, Executive Vice President, Spirits for M.S. Walker. Michael was a 46-year veteran of the industry who spent his career shaping the company and culture at M.S....
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A FRESH LOOK AT THE MANY STYLES OF PALE ALES

By Andy Crouch The journey of hops as mere preservative to dominant flavor and aromatic ingredient in beer has been a windy one. Once cast aside as purely offering unpleasant bitterness, American beer enthusiasts and brewers have embraced hops to all ends of the spectrum. Brewers now routinely work with...
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ALICANTE BOUSCHET

By Harvey Finkel Alicante Bouschet, a blue-collar, red-fleshed grape variety of waning popularity in southern France, has achieved elite status in southern Portugal’s Alentejo region. Officially named Alicante Henri Bouschet, this cross of Garnacha (Grenache) with Petit Bouschet was developed by the eponymous Henri Bouschet in the Hérault in 1855,...
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FEVER-TREE

The newest addition to the Fever-Tree line is Refreshingly Light Cucumber Tonic. The expression is made using cucumber essence from fresh U.S.-grown cucumbers. The light cucumber essence notes are balanced with the soft bitterness of Fever-Tree’s signature quinine from the fever trees of Eastern Congo. Suggested retail is $5.99 per 4-pack....
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COCKTAIL SQUAD

There are six flavors available in this premium line of canned cocktails: Greyhound, Gin and Tonic, Margarita, Vodka Soda, Bourbon Smash, and Whiskey Sour. Greyhound features vodka made with natural grapefruit flavor, carbonated water, and a pinch of salt. The Bourbon Smash is made with handmade bourbon, Rocky Mountain blackberries,...
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REÁL SANGRIA

The brand’s Red and White sangria varietals are now available in 25Oml cans in addition to their other formats. The wines are light-bodied, fruity, and refreshing. In addition to the new product launch, the brand is also unveiling its redesigned logo and label, and announcing a new brand campaign, #getREÁL. Suggested...
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GLENDALOUGH ROSE GIN

The Irish distiller has released this new small batch rose gin made using fresh wild ingredients, picked in the mountains around their distillery. To make the gin, Glendalough has rebalanced their Wild Botanical Gin recipe and redistilled it with extra fruit, flowers and spices, and fresh rose petals. Three varieties...
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OLD FORESTER BIRTHDAY BOURBON

The annual tribute to founder George Garvin Brown’s birthday has been released. It is the 19th consecutive iteration made from barrels. Suggested retail for a 75Oml is $1OO. AVAILABLE FROM Horizon Beverage Company.
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