The indispensable tool for the Massachusetts adult beverage trade.

October 21, 2020

Horizon & Heineken Bring Bask to Boston

Bask is a new take on hard seltzer that represents an opportunity for retailers to trade up drinkers in moments when they typically reach for lower margin light beers, and will keep hard seltzer drinkers engaged with a new, more flavorful alternative. Inspired by the palate of craft beer, Bask...
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