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Dos Equis Marks The Spot This Winter

Dos Equis introduces Dos Equis Marks the Spot, a fully-integrated digital retail and on-premise promotion aimed at driving incremental sales of Dos Equis during a period when beer sales typically hit a lull. From February 1st through the end of March, targeted digital platforms and engaging in-store elements invite consumers...
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Chivas Regal Launches New Blend

Chivas Regal has introduced Chivas Regal Extra — its first new global expression since 2007. Complementing its collection of premium blended Scotch whiskies, Chivas Regal Extra is one of the richest, most generous tasting blends within this category, crafted for those who look for more. Taking Chivas Regal’s famous, award-winning...
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Tequila

We’re going to be hearing a lot about tequila this year.  Not only does 2O1O mark the 2OOth anniversary of Mexican independence, but the past few years of growth have set the category up for healthy progress, even in the face of the Great Recession.  With more and more brands...
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Manhattan Cocktail Classic

There is going to be a whole lotta shaking going on this May in Manhattan – and plenty of stirring and chilling and ice cutting, too. And most likely quite a bit of garnishing. The Manhattan Cocktail Classic (MCC) will hold its inaugural five-day event from May 14 through May...
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Profile: Marilisa Allegrini and Leonardo LoCascio

MARILISA ALLEGRINIInternational PR DirectorAllegrini Azienda AgricolaLEONARDO LoCASCIOPresident & CEOWinebow Imports, New Jersey Pair a remarkably successful importerwith an expert from a distinguished6th-generation Verona wine family and you find this dynamic couple.  Allegrini is world ambassador for her Tre Bicchieri-champion family winery.  LoCascio was awarded Importer of the Year for 2OO9...
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The Çommonwealth of Wines

Massachusetts is not generally thought of as an eastern Napa Valley, but we do produce wine here. In an unscientific poll I asked Massachusetts people not in the drinks trade to name three places producing wine. The responses, in rank order, included California, France, Italy. There was a single mention...
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Cruase

Earlier this year, at Vino 2O1O in New York City, I moderated a seminar that launched the American debut of Cruasé. Cruasé is a Pinot Noir Rosé sparkling wine made in Lombardy, Italy’s Oltrepò Pavese appellation. Though the Cruasé category could eventually be integrated into Oltrepò’s DOCG for Metodo Classico...
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Selling Vino

Having been invited as a member of the panel in the seminar discussing “The 2OO9 Harvest in Italy: The World Outlook for Italian Wine” at the opulent and well-attended VINO 2O1O, I prepared by stealthily surveying a nonscientifically selected sample of savants selling Italian wines in the US at every...
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Irish Whiskey

It is said, in bittersweet fun, that God gave the Irish whiskey so they wouldn’t take over the world.  Theologians will have to take another look at the whole omniscience concept, though: the way Irish whiskey sales have been growing, the plan might just backfire. How much has Irish whiskey...
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PROFILE: COREY BUNNEWITH

On a Sunday night in January, Corey Bunnewith explained his Vin Brulé. He developed the mulled spiced wine for the inaugural drink list at Coppa, the neighborhood Italian enoteca that James Beard Award-winning chef Ken Oringer opened with Jamie Bissonnette in Boston’s South End in December. He offered me the...
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WASHINGTON’S MERCER ESTATES

Mercer Estates, in Prosser, is mainly the story of two families of farmers in southeastern Washington making wine from the grapes they grow. Three appellations are involved: the overarching Columbia Valley, Yakima Valley, Washington’s first recognized AVA, and Horse Heaven Hills, probably my favorite name among AVAs. (It was so...
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