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Yuengling Marks 190th Anniversary With Year-Long Celebration

D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is celebrating 190 years and six generations of family brewing. In 2019, Yuengling will commemorate its 190th anniversary by offering fans exciting packaging, promotions, special beers, and celebratory events throughout the year. Since it was founded in 1829, America’s Oldest Brewery has...
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Newcastle Brown Ale Is Reborn With Lagunitas Brewing

Heineken USA has announced the March 2019 relaunch of Newcastle Brown Ale brewed by Lagunitas Brewing Company, a new brew that celebrates the Altogether Uncommon by bringing together a unique blend of pale and roasted malts with American hops. “Lagunitas Brewing Company is one of the most recognized and respected...
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Heineken 0.0 Debuts Is A Game Changer In The Beer Category

Heineken USA has launched its latest innovation, Heineken 0.0, an alcohol free malt beverage brewed with a unique recipe for a distinct balanced taste, containing only 69 calories per bottle. The brand’s iconic label has been turned blue to match the color associated with the alcohol free category globally. Heineken...
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Sebago Lake Distillery Introduces New Barrel Rested Portland Rum

Sebago Lake Distillery, Maine’s only craft distiller focused exclusively on producing rum, announced the debut of Barrel Rested Portland Rum. Portland Rum is the newest craft inspired, superlative rum to join the distiller’s range of super-premium offerings including Original Rum, KOPI Coffee Flavored Rum and Spider Island Rum. Sebago Lake’s...
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A FITTING BOTTLE FOR THE CHAMPAGNE OF BEERS

Champagne dreams but a beer budget? Miller High Life has the solution to that. Sort of. The self-proclaimed “Champagne of Beers” will be available nationally through the holiday season in limited-edition 750ml Champagne-style bottles. Suggested retail price is just $3.49, significantly cheaper than virtually any sparkling wine. The bottles, which...
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PABST BLUE RIBBON EASY

      This crisp and refreshing session beer from Pabst has 11O calories and is 3.8% ABV. Available in 12-pack cans and 6-pack 16-ounce cans AVAILABLE FROM Atlas Distributing, Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing Company and Merrimack Valley Distributing.

Brockmans Gin Holiday Gift Pack

Brockmans Gin is bringing back its handsome Holiday gift carton. The pack is designed to provide shoppers with a sophisticated and convenient gifting option and retailers with an eye-catching gift package to drive incremental sales of Brockmans during the busy Holiday season. Brockmans gift carton is dark and stylish, mirroring...
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Birra Moretti Announces ‘What’s More Italian’ Program

Birra Moretti, Italy’s #1 selling beer, is finding its rightful place in the world of foodies. The brand’s ‘What’s More Italian’ program includes a partnership with former Check, Please! Host Cat De Orio and Barilla Pasta Executive Chef Lorenzo Boni to encourage consumers to enjoy Birra Moretti and Italian cuisine...
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