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Kahlua and The Dude Team-Up for The White Russian

Kahlua, the classic rum and coffee liqueur, has joined forces with Academy Award-winning actor Jeff Bridges to release “The White Russian,” a Kahlua Productions short film honoring the classic cocktail. Bridges, who narrates and stars in the short film, recounts an adventure-filled story with twists and turns for the characters,...
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Dos Equis Most Interesting Masquerade Program

To promote its newly reformulated Heineken Light, Heineken USA has launched the “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. The Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in...
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NEW BEERS FOR NEW SEASONS

Brewers have long embraced the changing consumer drinking patterns that accompany shifting weather patterns, helping fuel the demand for seasonal products. These beers often appear as little known styles, such as Kolsch or Helles, often rebranded by savvy breweries as Summer Ales. People usually associate the summer months with the...
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VODKA

From the locally crafted to the iconic imports, vodka reigns as it’s poured.  One conspicuous point of distinction has been that several so-called “value” brands have gotten more than their fifteen minutes of fame courtesy of the economy.  Some consumers have traded down and have made the discovery that there’s...
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VODKA AGAINST THE GRAIN

As you’ve probably noticed, we LUPEC ladies don’t devote much time to the discussion of vodka cocktails.  “It’s the predominant spirit on most cocktail lists,” you may be thinking, “so what gives? What do you broads have against vodka?” It’s not that we have anything against vodka, per se.  We...
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ADAM LANTHEAUME AND THE BOSTON SHAKER

They say the devil is in the details, but it’s commonly accepted that the details are what can transform the mundane into something heavenly. That said, Adam Lantheaume has become something of an Archangel Gabriel figure to the local cocktail scene, bringing good news – and good products – from...
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ALPINE TREATS

I was surprised and delighted by the Alto Adige when I first visited twelve years ago. This beautiful alpine corner of Italy does not at all conform to one’s usual expectation of that delightful land, as registered by more southerly regions. Here are the picture-postcard peaks and valleys of the...
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TEQUILA

The economy may have been slow to rebound throughout the past 18 months, but gains for the tequila category have been strong and forceful, with high-end premium and super premium segments outpacing the pack.  According to the Distilled Spirits Council of the United States, suppliers’ gross revenue for tequila grew...
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THE RETAILER ROUNDUP

Massachusetts retailers have had a few tough years weathering the economic downturn and a state-imposed alcohol tax – all of which affected consumer spending.  Luckily, 2O11 is starting out tax-free, and the economy seems to be slowly rebounding.  So what does this mean for our business in the year ahead? ...
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YOUTH POTION’S DEMISE?

Has resveratrol’s reign as sovereign panacea abruptly ended? In early December GlaxoSmithKline PLC, the British pharmaceutical behemoth, announced it had given up on resveratrol research to extend life span because of ineffectiveness and adverse effects on the kidneys of subjects in a recent trial. Resveratrol (called SRT5O1 by Glaxo), the...
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