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Newcastle Brown Ale Unveils New Look and New Plan

Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the U.S. under management of the Five Points Trading Company, HEINEKEN’s venture aimed at incubating a range of premium global beer brands in the U.S. Newcastle Brown Ale’s new primary and secondary packaging highlights...
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Red Stripe Invites Consumers To ‘Skip The Winter”

Red Stripe is inviting consumers to choose Red Stripe for a shot at a spring break getaway to the brand’s island home where they can enjoy the carefree spirit that Jamaica offers all year round. Red Stripe’s ‘Skip the Winter, Fly away for Spring Break’ national sweepstakes program kicked off...
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FORMULA ONE BUBBLY

No question that Champagne sets the standard, but sparkling wines of character and elegance – and price – are also made in other places, even places not French.  Today we’ll consider those of Cantine Ferrari in Trentino. Located in Italy’s far north, the vines grow on south-facing slopes at between...
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The One Beer

THE CRAFT BREWING revolution  has always been about one beer, a single experience that shatters decades of programming from big brewery advertising and changes the way people perceive beer.  No longer is beer a drink of last resort, something to settle for, a mere interchangeable widget easily replaced with another...
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ENDANGERED COCKTAIL OF THE MONTH: THE LAST WORD

HIGH-PROOF SPIRITS are making the rounds at the local cocktail dens in our fair city: shots of overproof rum served with questionable judgment at last call, Navy strength gin making its way into martinis.  Building cocktails with these boozy potations presents an interesting challenge for bartenders who must muscle the...
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A DRINK WITH DONAL O’GALLACHOIR

A DRINK WITH DONAL O’GALLACHOIRBrand Manager for Glendalough Irish Whiskey IF YOU HAVE YET TO meet Donal O’Gallachoir, you soon will.  This Irish-born brand ambassador and self-described whiskey nerd is spreading the gospel of his country’s original spirit: poitín (pronounced “potcheen”).  He recently moved to Boston and is finding a...
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WHO DO THE VOODOO

Contrary to the general expectation that WHO, the World Health Organization, is imbued with objective medical science, once again it has issued a document, its world cancer report 2o14, that, in the section on alcohol, seems to me more a prohibitionistic, political polemic than dispassionate, professional and helpful.  This is...
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AWASH IN SUDS!

When Suzanne Schalow and Kate Baker opened Craft Beer Cellars in Belmont Center three-and-a-half years ago, they were dedicated, hard-working, knowlegdeable, and somewhat business savvy.  But the amiably driven co-owners never did expect the brew-nami of beer and steep fan-to-geek-to-business partner trajectories that have followed in the wake.  Today they...
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BLANC DE BLANCS CHAMPAGNES

Among the most interesting and delicious but least understood Champagne categories on the market is the pure 1OO% Chardonnay Blanc de Blancs.  Softly textured and nuanced with aromatic complexity, Champagnes made exclusively with white grapes are not only highly reflective of their terroir origins but they can also often prove...
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FROM SICILY’S VOLCANO BENANTI ETNA ROSSO

IT TAKES THE INTREPID to plant on an active volcano.  After tasting what they’ve wrought, we’re glad they braved Etna, Europe’s largest, most active volcano.  At nearly 11,OOO feet (3322 meters) and massive in bulk, this ill-tempered giant not only dominates and constantly threatens northeastern Sicily, but also presents to...
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