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Dos Equis Most Interesting Masquerade Program

To promote its newly reformulated Heineken Light, Heineken USA has launched the “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. The Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in...
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ADAM LANTHEAUME AND THE BOSTON SHAKER

They say the devil is in the details, but it’s commonly accepted that the details are what can transform the mundane into something heavenly. That said, Adam Lantheaume has become something of an Archangel Gabriel figure to the local cocktail scene, bringing good news – and good products – from...
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LAGERS

I live in Lager Land. Here in Pennsylvania, Yuengling Lager is ubiquitous, which has created a beer landscape unlike any other in the country. It’s pretty much taken as given here that concern over Yuengling’s incredible growth – from under 2OO,OOO barrels in 1985 to 2 million in 2O1O –...
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Endangered Cocktails: LA PALOMA

LA PALOMA A recent trip to Mexico to learn about tequila introduced me to the joys of a simple, refreshing cocktail called La Paloma.  If you find yourself sick of sipping Margaritas this Cinco de Mayo, we suggest you change it up.  The drink was invented in the tiny town...
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TEQUILA

The economy may have been slow to rebound throughout the past 18 months, but gains for the tequila category have been strong and forceful, with high-end premium and super premium segments outpacing the pack.  According to the Distilled Spirits Council of the United States, suppliers’ gross revenue for tequila grew...
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THE RETAILER ROUNDUP

Massachusetts retailers have had a few tough years weathering the economic downturn and a state-imposed alcohol tax – all of which affected consumer spending.  Luckily, 2O11 is starting out tax-free, and the economy seems to be slowly rebounding.  So what does this mean for our business in the year ahead? ...
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YOUTH POTION’S DEMISE?

Has resveratrol’s reign as sovereign panacea abruptly ended? In early December GlaxoSmithKline PLC, the British pharmaceutical behemoth, announced it had given up on resveratrol research to extend life span because of ineffectiveness and adverse effects on the kidneys of subjects in a recent trial. Resveratrol (called SRT5O1 by Glaxo), the...
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MARTINE SAUNIER

Last January, Boston welcomed Martine Saunier with heaps of snow, freezing temperatures, and biting winds. She was a speaker at the 2O11 Boston Wine Expo. She lectured about her life and work as an importer of French wine. As she spoke, she guided the audience through a tasting of 9...
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The Wines of the Ribera del Duero

Their prices having converted Vega Sicilia and Pingus into theoretical wines for most of us should not put us off to the many affordable and fine wines of the Ribera del Duero (“banks of the Duero River”). Let’s see about this isolated region just east of Valladolid in north-central Spain,...
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Profile: SUZANNE SCHALOW and KATE BAKER

SUZANNE SCHALOW 4OKATE BAKER 41Co-owners, Craft Beer CellarBelmont, MA The Bay State’s craft brew craze is going – bacterial – and these gals are in the thick of it.  The sisters in suds met as co-workers at the Lizard Lounge a decade ago, and struck up a coalition.  They’d worked...
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