The indispensable tool for the Massachusetts adult beverage trade.

Breaking News

Red Stripe’s Escape To Jamaica Sweepstakes

This spring, Red Stripe is leveraging the brand’s global Reggae platform through its “Escape to Jamaica” sweepstakes program that will send five lucky consumers and a guest to Reggae SumFest in Montego Bay from July 20 through July 24. Throughout the U.S., consumers will be prompted to enter for the...
Read More


Since 2013, Tiger Beer, has championed emerging talent. The latest campaign takes this idea of ‘uncaging’ local heroes and focuses it on a specific type of creative – those whose bold approach to their craft serves a good cause. Building on the brand’s rallying call to ‘uncage’ bravery in pursuit...
Read More

Amstel Xlight Embraces Life’s Biggest Workout

Amstel Xlight is redefining how light beer fits into an active lifestyle. Starting February, beer drinkers in Arizona, Texas, and Massachusetts will learn how Amstel Xlight is the first beer to embrace fitness in all forms, and how with only 90 calories, 2 grams of carbs, 4.2% ABV, and 4...
Read More

Tiger Beer Uncages Lunar New Year Celebrations

Tiger Beer is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and festive artwork that celebrates the Year of the Dog. The bold, interpretive artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of...
Read More

Newcastle Brown Ale Unveils New Look and New Plan

Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the U.S. under management of the Five Points Trading Company, HEINEKEN’s venture aimed at incubating a range of premium global beer brands in the U.S. Newcastle Brown Ale’s new primary and secondary packaging highlights...
Read More

Red Stripe Invites Consumers To ‘Skip The Winter”

Red Stripe is inviting consumers to choose Red Stripe for a shot at a spring break getaway to the brand’s island home where they can enjoy the carefree spirit that Jamaica offers all year round. Red Stripe’s ‘Skip the Winter, Fly away for Spring Break’ national sweepstakes program kicked off...
Read More

Birra Moretti, The Official Unofficial Beer Of Bocce!

Birra Moretti, Italy’s classic beer made in the traditional way since 1859, is teaming up with Bocce, the country’s beloved pastime, to encourage consumers to come together and enjoy these two great Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other...
Read More

Total Wine Wins Discount Pricing Dispute

Suffolk Superior Court Judge Robert B. Gordon has ruled that Total Wine & More can legally sell beer, wine and spirits at prices based on quantity discounts that might not be reflected on the initial invoice. This decision came in response to a lawsuit brought by Total Wine & More,...
Read More

European Craft Brewer Riegele Debuts In Massachusetts

The 2017 German Beer of the Year is now available in bottle and draught in New England. Riegele (pronounced Rig-ula), one of the most decorated craft breweries in Europe, is now available throughout Massachusetts. Through its U.S. importer, Luxe Brands, Riegele has signed an agreement with Massachusetts Beverage Alliance (MBA)...
Read More