The indispensable tool for the Massachusetts adult beverage trade.
Category

Promotions

PATRON TEQUILA

PATRON TEQUILA has signed on as a partner for Season 14 of Bravo Media’s TV program: Top Chef.  It is the first brand to be integrated into both a Quickfire and Elimination Challenge.  The Quickfire Challenge will make use of Patron’s Silver, Reposado and A√±ejo tequilas.  Later in the season,...
Read More

PAMA POMEGRANATE LIQUEUR

ARE YOU INDISPENSABLE – PAMA POMEGRANATE LIQUEUR’s Are You Indispensable competition is open to professional bartenders who submit recipes via shakestir.com/PAMA until December 3O.  Six finalists will compete in New York City for a grand prize of $5OOO, a second place prize of $2OOO and a third place prize of...
Read More

BEE ORIGINAL

BEE ORIGINAL – The fifth annual BÄRENJÄGER HONEY LIQUEUR Bee Original national bartending competition runs through September 12.  Professional and amateur mixologists can submit original cocktail creations incorporating Bärenjäger Honey Liqueur, Honey & Bourbon, Honey & Tea, or Honey & Pear for a chance to win an all-expenses paid trip...
Read More

DISARONNO

 has released the second version of its Be Originale ad campaign.  While the there “Be Originale” remains the same as previous years, the focus has shifted from cocktail creation (the “Disaronno on the rocks” ad) to “celebrating originality in all aspects of life”.  The new ads use people who “shake”,...
Read More

DOS EQUIS

  is running the Most Interesting Summer program in retail and on-premise accounts through August 31.  Challenges will run throughout the summer inviting participants to submit video or photo documentation of their adventures for the chance to win a variety of prizes including an excursion to the Yucatan.  Program activation,...
Read More

Crabbie’s Alcoholic Ginger Beer

Crabbie’s Alcoholic Ginger Beer is sponsoring this year’s Pan-Mass Challenge on August 2 and 3.  Crabbie’s will be pouring two flavors, Original and Spiced Orange, at three stops along the PMC route in Sturbridge, Bourne and Provincetown.  More than 55OO cyclists will ride up to 19O miles in the 35th...
Read More

Bacardí Limited

Bacardí Limited has partnered with Jamie Oliver to feature its entire portfolio of brands on Oliver’s Food Tube channel: Drinks Tube.  The show will initially focus on cocktails, beers and wines with the stated goal to “.  .  .  entertain, inspire and educate its audience through a celebration of great-tasting...
Read More

JIM BEAM

Actress Mila Kunis has joined JIM BEAM as a global partner and spokesperson.  She will play a leading role in the brand’s new Make History multi-media brand campaign – being featured in three commercials as well as in retail materials and content on Jim Beam’s website, Facebook and Twitter accounts. ...
Read More

DOS EQUIS

The DOS EQUIS “Dos de Mayo” retail and on-premise program includes special packaging, Cinco themed cross-merchandising offers at retail, and a new photo app.  On-premise will feature limited-edition bottle labels and packaging with Cinco-themed artwork.  Additionally, there will be display and POS materials including price cards, Most Interesting Man standees...
Read More

BOLS AROUND THE WORLD

LUCAS BOLS is running its eighth annual Bols Around the World cocktail competition. Bartenders are tasked with creating a cocktail and then developing a complete drink menu inspired by their creation.  Those with the highest scores will present a two minute video to convince the judges why their idea could...
Read More
1 2 3 28