October is ‘Breast Cancer Awareness’ month. Every year since the brand’s inception, Gin Lane 1751 has raised money and awareness for Breast Cancer Research by participating in numerous events, walks and various fundraisers. With many 2020 events and walks canceled due to the pandemic, the brand is stepping up its efforts with retailers and bar/restaurant partners to really make an impact. For the entire month of October, Gin Lane 1751 will donate 50% of the brand’s profits of all gin sold to the Breast Cancer Research Foundation (BCRF). The brand is providing support to retailers, bars and restaurants in a number of ways, including offering unique cocktail recipes using its Victoria Pink Gin, virtual tastings, signage and more to help maximize the amount of money raised.
If you are not familiar, Gin Lane 1751 is the embodiment of a classic, Victorian-era style gin combined with packaging that reflects the time period. Produced in the heart of London, Gin Lane 1751 currently offers 4 unique styles of gin: London Dry Gin, London Dry Royal Strength. Victoria Pink Gin & Old Tom Gin. These small-batch gins are handcrafted by 8th-generation distiller Charles Maxwell of Thames Distillers in traditional copper pot stills.
This cause is very near and dear to Geoff Curley, the founder of Gin Lane 1751, as he has felt the impact of this terrible disease in his own life, as many of us have. Geoff’s mother, aunt and cousin all passed away from the deadly disease. We all know someone who’s been affected by breast cancer. Here is a quick video where he details his connection to this cause: https://bit.ly/3cF2f72.