HEINEKEN SPREADS REFRESHING HOLIDAY CHEER WITH A LIFETIME SUPPLY OF BEER
This holiday season, Heineken is spreading cheer over holiday beers by offering consumers a chance to win a lifetime supply of Heineken beer. Beginning Oct 1, the on- and off-premise Scan-to-Win consumer engagement promotion featured on eye-catching POS, encourages consumers to purchase a Heineken Original and register for their chance... Read More
MARTIGNETTI COMPANIES THANKS TRUCK DRIVERS DURING NATIONAL TRUCK DRIVER APPRECIATION WEEK
Truck driving is one of America’s most essential and demanding jobs. Martignetti Companies joins the nation in recognizing and thanking America’s 3.6 million professional men and women who travel more than 421 billion miles a year and safely transport and deliver seventy percent of all goods in the United States.... Read More
DOS EQUIS HALLOWEEN & DIA DE LOS MUERTOS CELEBRATIONS
Dos Equis’ Autumn program this year invites consumers to add Dos to their Halloween and Dia de los Muertos traditions. Beginning October 1 and running through October 31 and November 2 respectively, Dos Equis is the perfect treat to make spooky and spirited Autumn beer drinking occasions a success. “Imports... Read More
CUMBERLAND FARMS WILL NOT REFILE 2020 INITIATIVE PETITION
Cumberland Farms indicated on Tuesday, August 3, that it does not plan to revive its push for alcohol licensing changes via a 2022 ballot question and will instead direct its attention toward supporting legislation on Beacon Hill. One day ahead of the deadline to file initiative petitions with the attorney... Read More
MARTIGNETTI COMPANIES APPOINTS MICHAEL MARTIGNETTI TO SENIOR VICE PRESIDENT, WINE
Martignetti Companies announced that Michael Martignetti, a fourth-generation family member, has been appointed Senior Vice President, Wine for all Martignetti divisions, effective October 1, 2021. Martignetti succeeds Chris Conrad, who will transition to his new role as President, Sales and Marketing on this date. Prior to joining Martignetti, Michael gained... Read More
BROCKMANS GIN NEW AD CAMPAIGN
BROCKMANS, THE ‘PROPERLY IMPROPER GIN’, IS STIRRED BUT NEVER SHAKEN BY NEW AD CAMPAIGN Brockmans Gin is launching a bold new communications campaign as part of a £3million global marketing spend. Brockmans Gin launched in 2008 with a completely new gin taste experience brought about by blending several unconventional botanicals... Read More
MARTIGNETTI COMPANIES APPOINTS CHRIS CONRAD TO PRESIDENT OF SALES & MARKETING
Martignetti Companies announced today that Chris Conrad has been appointed President of Sales and Marketing, effective October 1, 2021. Conrad most recently served as Senior Vice President, Wine, at the Company. He will succeed Mark Fisher who previously announced his retirement. Conrad began his career in the beverage alcohol industry... Read More
MASSACHUSETTS SENATE MOVES TO EXTEND TO-GO COCKTAILS & EXPANDED OUTDOOR DINING
The Massachusetts Senate is moving forward with legislation that would extend a series of pandemic-era rules into next year and beyond, including letting restaurants sell to-go cocktails until March 2022, an initiative the industry pushed hard to retain amid opposition from liquor stores. In addition, the legislation would allow cities... Read More
DOS EQUIS RANCH WATER HARD SELTZER COMING THIS SEPTEMBER
Dos Equis is launching Dos Equis Ranch Water Hard Seltzer, the latest innovation to join the popular Mexican Import portfolio, inspired by the flavors of the classic West Texas drink: tequila, sparkling mineral water, and lime. Dos Equis Ranch Water is a hard seltzer with country soul, carefully crafted for... Read More
MARTIGNETTI COMPANIES ANNOUNCES THE RETIREMENT OF MARK FISHER, PRESIDENT OF SALES AND MARKETING
Martignetti Companies announced today that Mark Fisher, President of Sales and Marketing, will retire from the Company on October 1, 2021. Fisher has dedicated his professional life to the beverage alcohol industry for forty years. He was President and Chief Operating Officer of United Liquors prior to joining Martignetti. Following... Read More