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Birra Moretti Announces ‘What’s More Italian’ Program

Birra Moretti, Italy’s #1 selling beer, is finding its rightful place in the world of foodies. The brand’s ‘What’s More Italian’ program includes a partnership with former Check, Please! Host Cat De Orio and Barilla Pasta Executive Chef Lorenzo Boni to encourage consumers to enjoy Birra Moretti and Italian cuisine...
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Red Stripe Celebrates 100 Years With Commemorative Reggae EP

To celebrate the 100 year anniversary of Red Stripe beer producer and Jamaican brewer, Desnoes and Geddes Limited (D&G), Red Stripe has collaborated with LA based, 5-time Grammy Award winning Jamaican Musician & Producer Paul “Pablo” Stennett and seven Jamaican artists to create original singles representing the evolution of Jamaican...
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Horizon Beverage Brings Broken Shed Vodka To Massachusetts

Broken Shed Distilleries announced that Horizon Beverage Company has expanded their relationship with Broken Shed and will now be distributing, the award winning, GMO, additive- free, sugar free and gluten-free vodka from New Zealand in Massachusetts effective August 1, 2018. New Zealand’s Broken Shed Vodka with its distinctive character and...
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MassPack Partners with Intellicheck on Age ID

Intellicheck, which specializes in identification authentication solutions, announced a partnership with the Massachusetts Package Stores Association to make Age ID available to its hundreds of members throughout the state. Age ID authenticates driver licenses and other forms of identification to prevent the use of altered and fake IDs when making...
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Sebago Lake Distillery Debuts Range Of High End Craft Rums

Sebago Lake Distillery is proud to announce the official opening of their Maine-based distillery and the successful launch of three distinctly different and innovative, handcrafted rum brands, with another set to debut later this year. Sebago Lake is Maine’s only distiller focused exclusively on producing rum. Sebago Lake Distillery represents...
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Newcastle Summer Grilling Recipe Series

Just in time for summer, Newcastle Brown Ale is releasing a series of grilling recipes in partnership with MasterChef Season 7 champion, Shaun O’Neale. Before appearing on the hit FOX cooking competition show, Shaun was a DJ performing at some of the biggest music festivals and nightclubs around the country....
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Red Stripe’s Escape To Jamaica Sweepstakes

This spring, Red Stripe is leveraging the brand’s global Reggae platform through its “Escape to Jamaica” sweepstakes program that will send five lucky consumers and a guest to Reggae SumFest in Montego Bay from July 20 through July 24. Throughout the U.S., consumers will be prompted to enter for the...
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TIGER BEER ‘THE UNCAGED’

Since 2013, Tiger Beer, has championed emerging talent. The latest campaign takes this idea of ‘uncaging’ local heroes and focuses it on a specific type of creative – those whose bold approach to their craft serves a good cause. Building on the brand’s rallying call to ‘uncage’ bravery in pursuit...
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Amstel Xlight Embraces Life’s Biggest Workout

Amstel Xlight is redefining how light beer fits into an active lifestyle. Starting February, beer drinkers in Arizona, Texas, and Massachusetts will learn how Amstel Xlight is the first beer to embrace fitness in all forms, and how with only 90 calories, 2 grams of carbs, 4.2% ABV, and 4...
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