The indispensable tool for the Massachusetts adult beverage trade.
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Heineken 0.0 Debuts Is A Game Changer In The Beer Category

Heineken USA has launched its latest innovation, Heineken 0.0, an alcohol free malt beverage brewed with a unique recipe for a distinct balanced taste, containing only 69 calories per bottle. The brand’s iconic label has been turned blue to match the color associated with the alcohol free category globally. Heineken...
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Sebago Lake Distillery Introduces New Barrel Rested Portland Rum

Sebago Lake Distillery, Maine’s only craft distiller focused exclusively on producing rum, announced the debut of Barrel Rested Portland Rum. Portland Rum is the newest craft inspired, superlative rum to join the distiller’s range of super-premium offerings including Original Rum, KOPI Coffee Flavored Rum and Spider Island Rum. Sebago Lake’s...
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Brockmans Gin Holiday Gift Pack

Brockmans Gin is bringing back its handsome Holiday gift carton. The pack is designed to provide shoppers with a sophisticated and convenient gifting option and retailers with an eye-catching gift package to drive incremental sales of Brockmans during the busy Holiday season. Brockmans gift carton is dark and stylish, mirroring...
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Birra Moretti Announces ‘What’s More Italian’ Program

Birra Moretti, Italy’s #1 selling beer, is finding its rightful place in the world of foodies. The brand’s ‘What’s More Italian’ program includes a partnership with former Check, Please! Host Cat De Orio and Barilla Pasta Executive Chef Lorenzo Boni to encourage consumers to enjoy Birra Moretti and Italian cuisine...
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Red Stripe Celebrates 100 Years With Commemorative Reggae EP

To celebrate the 100 year anniversary of Red Stripe beer producer and Jamaican brewer, Desnoes and Geddes Limited (D&G), Red Stripe has collaborated with LA based, 5-time Grammy Award winning Jamaican Musician & Producer Paul “Pablo” Stennett and seven Jamaican artists to create original singles representing the evolution of Jamaican...
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Horizon Beverage Brings Broken Shed Vodka To Massachusetts

Broken Shed Distilleries announced that Horizon Beverage Company has expanded their relationship with Broken Shed and will now be distributing, the award winning, GMO, additive- free, sugar free and gluten-free vodka from New Zealand in Massachusetts effective August 1, 2018. New Zealand’s Broken Shed Vodka with its distinctive character and...
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MassPack Partners with Intellicheck on Age ID

Intellicheck, which specializes in identification authentication solutions, announced a partnership with the Massachusetts Package Stores Association to make Age ID available to its hundreds of members throughout the state. Age ID authenticates driver licenses and other forms of identification to prevent the use of altered and fake IDs when making...
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Sebago Lake Distillery Debuts Range Of High End Craft Rums

Sebago Lake Distillery is proud to announce the official opening of their Maine-based distillery and the successful launch of three distinctly different and innovative, handcrafted rum brands, with another set to debut later this year. Sebago Lake is Maine’s only distiller focused exclusively on producing rum. Sebago Lake Distillery represents...
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Newcastle Summer Grilling Recipe Series

Just in time for summer, Newcastle Brown Ale is releasing a series of grilling recipes in partnership with MasterChef Season 7 champion, Shaun O’Neale. Before appearing on the hit FOX cooking competition show, Shaun was a DJ performing at some of the biggest music festivals and nightclubs around the country....
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