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New Strongbow Artisanal Heirloom Apple Blend

Strongbow Hard Apple Ciders unveils its newest flavor, and ushers in the autumn apple season with Strongbow Artisanal Blend. The new flavor is crafted with heirloom cider apple varieties, cold-pressed and blended together for a naturally refreshing, semi-sweet taste. Strongbow Artisanal Blend, along with all Strongbow products, contains no artificial...
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Heineken’s New 18 Bottle “Just Add Ice” COOLERPACK

Heineken is launching the “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken range of packaging configurations, bringing convenience and occasion-based purchase choice to beer...
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Tenure England Vodka Launches in Massachusetts

Hailing from a distillery established in England more than 250 years ago, Tenure England Vodka begins its reign in Massachusetts this month. Refined in its appearance and its creation, Tenure maintains highest standards for distillation and is made in the classic European style. Careful attention is paid throughout the distillation...
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Dos Equis’ Cool Can Sizzles This Summer

Heineken USA announced the Dos Equis Taste Adventure All Summer program to heat up retail sales and cool off summer drinking occasions. The program, beginning May 1st, leverages the overall growth of Mexican Imports and the rising popularity of beer served in cans. Cans have never been more popular, legitimized...
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America’s Oldest Brewery’s Newest Packaging

D.G. Yuengling & Son, Inc., America’s Oldest Brewery, has announced packaging updates to its core brands Yuengling Traditional Lager, Light Lager and Black & Tan in April 2017. “We are excited to introduce updated packaging of our core brands which features our powerful Yuengling Eagle & Barrel icon, a proud...
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Strongbow Welcomes Spring With New Orange Blossom

Strongbow Hard Apple Ciders unveils its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors. “We are welcoming spring this...
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More Adventures of The Most Interesting Man in the World

After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis has released a full-length commercial, “Airboat“, revealing more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as...
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United Liquors introduces Flaming Leprechaun Spirits

3 Hearts of Ireland (Boston) and Malcolm Brown Ltd. (Ireland) the brand owners of Flaming Leprechaun Spirits, announced a distribution partnership with United Liquors, a division of Martignetti Companies, the leading wholesaler of wine and distilled spirits in New England and the 7th largest distributor in the country. This announcement...
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Meet the New “Most Interesting Man in the World”

Dos Equis has released a feature-film style trailer, titled “Cantina,” that reveals a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him. This October,...
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Red Stripe Is Jamaican Beer Again!

HEINEKEN USA celebrates the official First Run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake in October 2015, HEINEKEN has been working towards repatriation of the production of Red Stripe beer from North America back to the brand’s home country, Jamaica....
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