The indispensable tool for the Massachusetts adult beverage trade.
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Amstel Xlight Embraces Life’s Biggest Workout

Amstel Xlight is redefining how light beer fits into an active lifestyle. Starting February, beer drinkers in Arizona, Texas, and Massachusetts will learn how Amstel Xlight is the first beer to embrace fitness in all forms, and how with only 90 calories, 2 grams of carbs, 4.2% ABV, and 4...
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Tiger Beer Uncages Lunar New Year Celebrations

Tiger Beer is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and festive artwork that celebrates the Year of the Dog. The bold, interpretive artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of...
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Newcastle Brown Ale Unveils New Look and New Plan

Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the U.S. under management of the Five Points Trading Company, HEINEKEN’s venture aimed at incubating a range of premium global beer brands in the U.S. Newcastle Brown Ale’s new primary and secondary packaging highlights...
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Red Stripe Invites Consumers To ‘Skip The Winter”

Red Stripe is inviting consumers to choose Red Stripe for a shot at a spring break getaway to the brand’s island home where they can enjoy the carefree spirit that Jamaica offers all year round. Red Stripe’s ‘Skip the Winter, Fly away for Spring Break’ national sweepstakes program kicked off...
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Birra Moretti, The Official Unofficial Beer Of Bocce!

Birra Moretti, Italy’s classic beer made in the traditional way since 1859, is teaming up with Bocce, the country’s beloved pastime, to encourage consumers to come together and enjoy these two great Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other...
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Total Wine Wins Discount Pricing Dispute

Suffolk Superior Court Judge Robert B. Gordon has ruled that Total Wine & More can legally sell beer, wine and spirits at prices based on quantity discounts that might not be reflected on the initial invoice. This decision came in response to a lawsuit brought by Total Wine & More,...
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European Craft Brewer Riegele Debuts In Massachusetts

The 2017 German Beer of the Year is now available in bottle and draught in New England. Riegele (pronounced Rig-ula), one of the most decorated craft breweries in Europe, is now available throughout Massachusetts. Through its U.S. importer, Luxe Brands, Riegele has signed an agreement with Massachusetts Beverage Alliance (MBA)...
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New Strongbow Artisanal Heirloom Apple Blend

Strongbow Hard Apple Ciders unveils its newest flavor, and ushers in the autumn apple season with Strongbow Artisanal Blend. The new flavor is crafted with heirloom cider apple varieties, cold-pressed and blended together for a naturally refreshing, semi-sweet taste. Strongbow Artisanal Blend, along with all Strongbow products, contains no artificial...
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Heineken’s New 18 Bottle “Just Add Ice” COOLERPACK

Heineken is launching the “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken range of packaging configurations, bringing convenience and occasion-based purchase choice to beer...
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Tenure England Vodka Launches in Massachusetts

Hailing from a distillery established in England more than 250 years ago, Tenure England Vodka begins its reign in Massachusetts this month. Refined in its appearance and its creation, Tenure maintains highest standards for distillation and is made in the classic European style. Careful attention is paid throughout the distillation...
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