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Martignetti Companies has promoted Jessica Cyr to the newly created position of Vice President, Sales Execution, effective October 31, 2022.  Cyr most recently served as Assistant Vice President, Sales Operations, where she was a driving force behind the Company’s Organizational Development activities, which she will continue to oversee in this new role.

In the newly created position of Vice President, Sales Execution, Jessica will lead our Account Services and Category Management efforts, including retail merchandising across all selling divisions.

Cyr joined Martignetti Companies in 2006 as a Key Account Specialist.  She has had a distinguished career with the Company taking on new and increased responsibilities through a steady progression of positions and varied experiences.  She is a founding member of Martignetti Companies Women’s Beverage Alcohol Symposium and the 2021-2022 Chair of the WSWA Women’s Leadership Council.

“Jessica has shown the vision, ability, and tenacity to create and lead critical initiatives that have positively impacted and modernized who we are as a Company.  We have the utmost confidence that these attributes will bring her similar success in this critically important, new position,” said Chris Conrad, President, Sales, and Marketing.

“I am thrilled to be taking this newly developed role at the Company,” said Jessica Cyr, VP, Sales Execution.  “My career at Martignetti has provided opportunities to lead and have an impact.  I see this role as another way to continue driving a “best-in-class” culture through developing and elevating new sales talent, as well as excelling in data and insights execution.”