The indispensable tool for the Massachusetts adult beverage trade.
By

Liza Weisstuch

Stuff To Stock

With the holidays arriving, people’s shopping lists are getting longer and so are lines at your register.  With customers streaming in at an increased frequency to pick up bottles for dinner parties, work functions and last minutes gifts, there’s little doubt they’d appreciate the added convenience of knocking a stocking...
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New Home for Glenlivet

Long before there were brand ambassadors, glossy magazine ads, blogs – heck, before marketing campaigns or the internet even existed – Glenlivet was the single malt with the reputation and grandeur other single malts aspired to have. The brand only acquired its formal appellation later. First comes the story of...
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KJ BAARON’S – Retailer of the Year

Space, as they say, is the final frontier. But for Kathryn Krock, finding an expansive space in Worcester’s Washington Square, with only the buzzing rotary between it and the city’s stately Union Station, was just the beginning of an expedition that, in retrospect, took off at the speed of light....
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American Micro Distillers

In the beginning, there was rye. The early colonists made it – particularly around Pennsylvania and Virginia – because rye was a bountiful crop. Even George Washington distilled it when he wrapped up his presidency and settled at Mount Vernon. His still house was completed on the vast property in...
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DRINKBOSTON’S LAUREN CLARK

Some people in the food and drink world gain recognition for being proficient at detecting a trend long before it’s identified in the mainstream, and keeping it fresh and relevant with style and artistry. Others establish an identity by creating a niche for themselves where there’s long been a gaping...
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WHAT’S HOT 2O1O

It’s easy for veteran retailers or bar managersto be blindsided by the Next Hot Thing.  To wit: it’d have been impossible to foretell that an elderflower liqueur would take the market by storm, let alone stay on consumers’ radars years after it launched; meantime, brands that spiked in sales when...
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THE GREAT GIN REVIVAL

Whether you’re talking politics, literature, culinary icons, or movies, there’s always a place for gin in the conversation.  After all, Winston Churchill, FDR, Julia Child, and Jack London are among its most famous fans, to name but a few.  With all the hullaballoo around vodka throughout the last decade-plus, gin...
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PROFILE: BREW MASTER WILL MEYERS

Alongside a swinging door to the kitchen, sacks of malt are stacked up on pallets. Collectively, the piles could easily serve as a retaining wall, of sorts, if it weren’t for one thing: bag by bag, the heap will quickly be depleted within the week, leaving an empty space where...
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Tequila

We’re going to be hearing a lot about tequila this year.  Not only does 2O1O mark the 2OOth anniversary of Mexican independence, but the past few years of growth have set the category up for healthy progress, even in the face of the Great Recession.  With more and more brands...
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Manhattan Cocktail Classic

There is going to be a whole lotta shaking going on this May in Manhattan – and plenty of stirring and chilling and ice cutting, too. And most likely quite a bit of garnishing. The Manhattan Cocktail Classic (MCC) will hold its inaugural five-day event from May 14 through May...
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