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Dos Equis Extends Cinco Celebrations

Dos Equis is once again inviting consumers to showcase their individuality and make one of the most anticipated party occasions of the year even bigger. This year’s Dos Equis’ Dos de Mayo retail program is geared towards helping consumers celebrate the biggest Saturday ever with elements including National TV, digital...
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Newcastle Launches Retail Variety Pack

Newcastle Brown Ale announces the debut of a variety pack of truly authentic British beers brewed in collaboration with Caledonian Brewery, one of the oldest and most respected breweries in the U.K. Newcastle’s new variety pack contains equal amounts of two definitive new styles from the brand – Newcastle British...
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The Sierra Nevada Story

Their clothes are weird, their music sucks, and they drink malternatives.And now you tell me they probably don’t think Sierra Nevada is cool?This is what the passage of years does to you: it makes everyone around you more stupid. That pithy bit of bile was the result of a discussion...
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KJ BAARON’S – Retailer of the Year

Space, as they say, is the final frontier. But for Kathryn Krock, finding an expansive space in Worcester’s Washington Square, with only the buzzing rotary between it and the city’s stately Union Station, was just the beginning of an expedition that, in retrospect, took off at the speed of light....
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PROFILE: DAVID MILLMAN

DAVID MILLMAN 46Managing DirectorDomaine Drouhin Oregon (DDO)Dundee Hills, Oregon Maison Joseph Drouhin, a leading Burgundy house, has an enviable 13O-year history of quality and leadership.  It is no surprise that Joseph Drouhin’s grandson Robert became the first Burgundian to invest outside France by buying wine land in the Dundee Hills...
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Turley Zins

The first time I tasted through a line up of Turley Zinfandels was in the late 199Os and my palate was almost literally blown away. It was a hot summer day, I was tasting barrel samples outdoors in the sun with winemaker Ehren Jordan, and the massive extract and alcohol...
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In Verona Vino Veritas

Now the center of an immense circle of distinguished wine production, Verona was also a focus of Shakespeare’s attention. The region was a favored playground of five of the works, Verona in particular was the setting of “Romeo and Juliet” and the “Two Gentlemen”  – one can see why. It...
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American Straight Whiskey

“It’s better thanit’s ever been.There’s never been better bourbon made than right now.”-Wayne Rose Mr. Rose, Group Brand Director, Brown-Forman, isn’t talking about his brand, Woodford Reserve, or even the whole Brown-Forman portfolio.  He’s talking about bourbon, about American straight whiskey, an entire category that has benefited from the same...
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Endangered Cocktail Of The Month: The Scoff Law

The Scoff Law COCKTALE Prohibition beget some decidedly unsavory things in the United States: racketeering, a black market economy regulated with violence, the rise of organized crime, the death of a burgeoning wine industry.  Fortunately, it also spawned some delicious cocktails, such as the Scoff Law. The Scoff Law was...
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American Micro Distillers

In the beginning, there was rye. The early colonists made it – particularly around Pennsylvania and Virginia – because rye was a bountiful crop. Even George Washington distilled it when he wrapped up his presidency and settled at Mount Vernon. His still house was completed on the vast property in...
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