The indispensable tool for the Massachusetts adult beverage trade.

HOME

Brockmans Gin Holiday Gift Pack

Brockmans Gin is bringing back its handsome Holiday gift carton. The pack is designed to provide shoppers with a sophisticated and convenient gifting option and retailers with an eye-catching gift package to drive incremental sales of Brockmans during the busy Holiday season. Brockmans gift carton is dark and stylish, mirroring...
Read More

Birra Moretti Announces ‘What’s More Italian’ Program

Birra Moretti, Italy’s #1 selling beer, is finding its rightful place in the world of foodies. The brand’s ‘What’s More Italian’ program includes a partnership with former Check, Please! Host Cat De Orio and Barilla Pasta Executive Chef Lorenzo Boni to encourage consumers to enjoy Birra Moretti and Italian cuisine...
Read More

BEER 101+

Knowing a little bit about a subject tends to spark a desire to learn more. Whether a detail about the playing style of John Coltrane, the brushstroke methods of Georges Seurat, or the hand-eye coordination of Peyton Manning, a little extra knowledge adds a new level of appreciation and fun...
Read More

ROSE

IT SEEMS LIKE many years ago now but for a long period of time there were few people in the US, respectable people that is, who wanted it known that they liked rosé. This was a wine category consumed primarily at home, so as to avoid stares. Marketers substituted euphemistic...
Read More

MACDUFF What three things does drink provoke? PORTER Marry, sir, nose-painting, sleep, and urine. Lechery, sir, it provokes and unprovokes: it provokes the desire, but it takes away the performance; therefore much drink may be said to be an equivocator with Lechery: it makes him, and it mars him; it...
Read More

INDIA PALE ALE

INDIA PALE ALE was not always such a big deal. Hops were once anathema to what drinkers wanted. Whether in the form of bold aromas, citrusy and herbal flavors, or big, bold bitterness, American beer drinkers did not gravitate towards the hoppier end of the spectrum. During the earliest days...
Read More

BARBARESCO

NEBBIOLO is certainly among the most enigmatic of grape varieties, far more “fickle” in nature, if one can even apply that word to a wine, and more site specific than Pinot Noir. Often spectacular in its home setting, the Langhe hills of Piemonte, interesting further north in the Norvara Vercelli...
Read More

ALSACE REDUX

COLMAR Having examined the basics of vinous Alsace in the March 2O13 issue, I sought a brief update immersed in the food and wine of the region in June, thoroughly enjoying my research. I’d like to share my impressions, including visits to three wine producers. My focus was sharpened and...
Read More