The indispensable tool for the Massachusetts adult beverage trade.

HOME

A FITTING BOTTLE FOR THE CHAMPAGNE OF BEERS

Champagne dreams but a beer budget? Miller High Life has the solution to that. Sort of. The self-proclaimed “Champagne of Beers” will be available nationally through the holiday season in limited-edition 750ml Champagne-style bottles. Suggested retail price is just $3.49, significantly cheaper than virtually any sparkling wine. The bottles, which...
Read More

PABST BLUE RIBBON EASY

      This crisp and refreshing session beer from Pabst has 11O calories and is 3.8% ABV. Available in 12-pack cans and 6-pack 16-ounce cans AVAILABLE FROM Atlas Distributing, Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing Company and Merrimack Valley Distributing.

THE ANTOINE SMILE

PUMPKIN BEER, spiked apple cider and cashmere sweaters are bound to make a proud New Englander smile. We came across the recipe for the fine Smile Cocktail, sometimes called Antoine’s Smile, while paging through the modern edition of Charles H. Baker’s work Jigger, Beaker and Glass. What better time to...
Read More

NEW WINE BOOKS WITH GRAVITAS

I’D LIKE TO SHARE with you today my impressions of four new wine books with gravitas, books that can be read, one in small portions at a time, and that you will want to keep for repeated dipping into. Two are expensive, but worth their investments. WINES OF FRANCE A...
Read More

HAMILTON RUSSELL PINOT NOIR

I was on a panel recently the topic of which was “Demystifying Wine”. A noble concept, I said, as far as it goes, but Pinot Noir is, in essence, a wine of mystery. Why? There is an “X” factor in a great bottle that resists explanation or reduction to a...
Read More

Setting The Record Straight

SO MUCH of what’s written about alcohol’s effects upon health is misleading. taking clues from three recent publications drawing applause for their good sense, I shall try to set the record straight. The misinformation mostly warns of the consequences dire of consuming even drops of alcohol. The media seek sensation...
Read More

AMER BIERE

AS SAVVY ARMCHAIR TRAVELERS, we LUPEC ladies know to look no further than our cocktail glasses to be whisked away to foreign lands. Fall may be on the horizon but the days are still long and warm, calling for refreshment of the Alsatian variety: a hefty glass of Amer Biere....
Read More

Seasonal Beers

THE SEASONAL CHANGES in beer offerings is one of the industry’s strongest sales tactics. Beyond merely pushing beer during big holidays and trying to get by during the rest of the year, the introduction of seasonal beers allows breweries and retailers to offer consumers something fresh and new. Each release...
Read More

SANGRIA

THE ORIGINAL WINE COCKTAIL, sangria has been a staple on bar menus for decades – mostly as a profitable way to breathe new life into days-old wine. But with the rise of farm-to-glass ingredients and a focus on quality cocktails, many bartenders are handcrafting sangria with the same care as...
Read More