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/16 Sep 2014
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Kahlua and The Dude Team-Up for The White Russian

Kahlua, the classic rum and coffee liqueur, has joined forces with Academy Award-winning actor Jeff Bridges to release “The White Russian,” a Kahlua Productions short film honoring the classic cocktail. Bridges, who narrates and stars in the short film, recounts an adventure-filled story with twists and turns for the characters,...
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/13 Aug 2014
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Dos Equis Most Interesting Masquerade Program

To promote its newly reformulated Heineken Light, Heineken USA has launched the “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. The Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in...
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Featured Articles

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/26 Feb 2010
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Irish Whiskey

It is said, in bittersweet fun, that God gave the Irish whiskey so they wouldn’t take over the world.  Theologians will have to take another look at the whole omniscience concept, though: the way Irish whiskey sales have been growing, the plan might just backfire. How much has Irish whiskey...
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/25 Jan 2010
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Rum

Somewhere, the ghosts of colonists are smiling.  The spirit that the New England settlers not only consumed by the punch bowl, but produced in great volumes and used as currency, is undergoing a major revival.  But this resurgent interest is hardly a rush for rum and colas or a nostalgia-driven...
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/25 Jan 2010
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PROFILE: Chris Pedersen

CHRIS PEDERSEN – 49 Charles Street Liquors – Beacon Hill, Boston, MA Candid and casual, Texas-born Chris Pedersen arrived in Boston as a computer specialist, and turned a love for wine into his life’s work when he became manager at this venerable Beacon Hill shop.  He turned a faded business...
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/25 Jan 2010
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Australia’s Yarra Vally

Australia, a continent the size of the USA, seems to occupy a virtual space, not a real one, hulking at the fringes just as it appears on our world maps. Last February, we saw images of the devastating brush and grass fires that ravaged the Yarra Valley, one of Australia’s...
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/25 Jan 2010
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The Changing Face of the Beer Industry

Starting in earnest during the early years of the 198Os, few could have guessed just how much the complexion of the American beer industry would change. It’s moved from an era when a small handful of corporate brewers reigned supreme from coast to coast to a time when the plains...
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/25 Jan 2010
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Endangerer Cocktail: The Daiquiri

The Daiquiri COCKTALE With frozen, fruit-flavored versions a mainstay of the Island Oasis machine, the Daiquiri might not be the first drink that springs to mind when you think of endangered cocktails.  The original recipe for the drink – a simple mixture of rum, fresh lime juice and sugar –...
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/31 Dec 2009
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Cordials and Liqueurs

While technically, both domestic and import numbers were collectively down this year, I’d be surprised if too much sleep was being lost over it.  Behind only vodka and rum, the Cordials+Liqueurs category continues to soar, thanks in part to consumers’ on-going passion for home mixing and the versatility the category...
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/31 Dec 2009
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2009 Retailer of the Year

If any liquor store has a storied past, it’s Pioppi’s Package Store. If any shop has a particularly New England storied past, it’s Pioppi’s. The Plymouth shop is something of an institution in its own right, earning the Best Liquor Store nod from the readers of Old Colony Memorial 11...
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/31 Dec 2009
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Port

Port season is upon us and, although it has not been growing recently on the American market, the venerable fortified wine from the Douro Valley remains one of the world’s classic categories that, from a qualitative standpoint, goes from strength to strength and keeps renewing itself with improved techniques of...
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