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Absolut’s Next Iconic Bottle Design

This year, Absolut looks to the future and makes a new mark by introducing a freshly redesigned bottle – an icon for the future made by a passionate group of creatives who push boundaries in their pursuit of perfection. Since its launch in 1979, the Absolut Vodka bottle has stood...
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Burke Distributing Introduces Cimarron Tequila

Cimarron is a 100% agave, single estate tequila made by Enrique Fonseca at Distillery Tequileña (4,620 feet) in the heart of Jalisco Mexico. Cimarron uses slow roasted agave that averages  24-26° Brix and a proprietary yeast for fermentation.  Bright on the nose and distilled to a dry profile, this exceptional tequila...
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SOAVE CUSTOMERS

Mention wines of the Veneto, and people think red: fly-weight Bardolino, middle-weight Valpolicella and hefty, smooth Amarone. Who pays attention to Veneto white? Except, of course, for the now ubiquitous, oceanic, and often over-cropped Pinot Grigio? Who cares to pronounce, much less talk about, Gargánega? Who’d think a wine made...
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HOLIDAY BEERS

With the recent release of the half-year numbers by the Brewers Association, it is clear that craft beer continues to boom. Breweries large and small are expanding at rapid clips and distributors clamor and compete for new brands. Of all the success stories in the craft beer annals, perhaps none...
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Stuff To Stock

With the holidays arriving, people’s shopping lists are getting longer and so are lines at your register.  With customers streaming in at an increased frequency to pick up bottles for dinner parties, work functions and last minutes gifts, there’s little doubt they’d appreciate the added convenience of knocking a stocking...
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Single Malts

How’s that for laying down the gauntleto begin talking about single malt Scotch whisky? This is a category that inspires passion and dedication – perhaps even unbridled love – from its drinkers.  “You can see how much they appreciate their scotch by the way they hold the glass in their...
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The Hot Toddy

ENDANGERED COCKTAIL OF THE MONTH – HOT TODDY COCKTALE As the temperatures begin to sink in the fall, the thought of ice in your cocktail can just seem cruel.  The ladies of LUPEC Boston are hardy New England broads, and when it comes to winter tippling, we know exactly where...
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Burke 75 Years

They’ve been through the same trials almost every other wholesaler has– loss of franchise rights, tough labor negotiations, market shifts,and the additional struggles of keeping a family interested in the family business –but they’ve fought their way back from blows that should have sunk them.Today Burke is big: they got...
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The Sierra Nevada Story

Their clothes are weird, their music sucks, and they drink malternatives.And now you tell me they probably don’t think Sierra Nevada is cool?This is what the passage of years does to you: it makes everyone around you more stupid. That pithy bit of bile was the result of a discussion...
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KJ BAARON’S – Retailer of the Year

Space, as they say, is the final frontier. But for Kathryn Krock, finding an expansive space in Worcester’s Washington Square, with only the buzzing rotary between it and the city’s stately Union Station, was just the beginning of an expedition that, in retrospect, took off at the speed of light....
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