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/09 Jul 2015
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Tecate Light’s Targets Authentic Mexican Celebrations

This September, Tecate Light is extending its Born Bold program to capitalize on Mexican Independence Day celebrations. By tapping into Mexican-American duality, Tecate Light is encouraging bi-cultural consumers to celebrate the authentic Mexican holiday with a bolder tasting light beer. The Born Bold program is supported with National TV spots,...
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/27 May 2015
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Burke & Merrimack Offer Very Rare El Dorado Rum

Burke Distributing and Merrimack Valley Distributing are offering a rare release of El Dorado 25 Year Old rum. Distilled in 1990 and bottled in 2005, only 600 bottles will be available in the USA resulting in only 36 bottles available in Massachusetts. “El Dorado 25 Year Old has been aged...
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Featured Articles

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/31 Jan 2011
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Local/Sustainable

I am a reasonably earth-conscious consumer. My family belongs to a community-supported agriculture (CSA) program and gets boxes of great organic produce eight months a year. We drive advanced technology diesel cars that get better than 4Ompg. We compost yard trash. As they blow out, we’re replacing our incandescent bulbs...
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/31 Jan 2011
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Endangered Cocktail: The Mai Tai

Ever sampled a Zombie, Suffering Bastard, or anything served in a skull mug or Scorpion bowl?  With out-there names and kitschy vessels, Tiki drinks are apt to inspire a giggle among cocktail neophytes.  In their original incarnation these were balanced, palatable drinks built upon rum, fresh juices and flavorful syrups...
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/31 Jan 2011
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Rum

Today, rum seems as ubiquitous as beer, as complicated and as broad sweeping as wine, as mixable as gin, and as sippable as a fine cognac.  That was sudden, some say.Not really!Let’s not forget the important role rum has played in international commerce for centuries, let alonein politics, especially locally. ...
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/31 Jan 2011
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Trends That Are Taking Off

In the beverage alcohol industry, there is never a shortage of new products, flavors and ideas to grab the attention (and wallets) of ever-fickle consumers. While some have a short shelf life, others have staying power and can change the way we think and drink. Here’s a glimpse at emerging...
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/02 Jan 2011
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Endangerd Cocktail of the Month: Ford Cocktail

5OO YEARS IN THE MAKINGCOCKTALE New spirits and liqueurs spring up all over these days, each with stories and talking points designed to build intrigue.  Yet few stories are so beguiling as that of Bénédictine.  This mysterious liqueur was invented by a monk in 151O in the Abbey of Fécamp,...
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/02 Jan 2011
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2011 Cordials and Liqueurs

With any luck, 2O11 will see many umbrellas being stowed away as economic storm clouds start to give way to sunnier skies, and may these rays warm the world of cordials and liqueurs. One can only hope that the timeless classics and newly crafted concoctions will brush away the ashes...
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/02 Jan 2011
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Kahlua

Coatepec is in the mountainous part of Mexico’s state of Veracruz. Trucks rumble through the streets, there’s a market in the square where you can buy fresh-roasted ears of corn slathered with mayonnaise and sprinkled with powdered chiles, and the cantinas serve smoky mezcal and ice-cold beers to wiry, calloused...
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/02 Jan 2011
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Grow Old Along With Me!

It gets tiresome fighting the same battles all over again. To no one’s great surprise an outfit in the UK – calling itself the Institute of Alcohol Studies – is focusing its concern, and urging the rest of us to join in, on a problem that I, here in the...
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/02 Jan 2011
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Vintage Champagne

True or false: Champagne is a wine? Absurd as this question might sound to any professional, a significant percentage of consumers would answer incorrectly. Why? Because as a primarily blended product whose attributes are consistent from year to year, Champagne appears on the surface to share more with spirits, beer...
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