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/13 Jul 2015
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Beers of Mexico Variety Pack Debuts Dos Equis Roja

HEINEKEN USA announces the return of the Beers of Mexico variety pack, the ideal all-in-one party pack solution, right on schedule for the Fall and holiday entertaining seasons. Joining the mix of perennial favorites, Dos Equis Lager, Tecate and Sol, is newcomer Dos Equis Roja – a distinctive red lager...
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/09 Jul 2015
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Tecate Light’s Targets Authentic Mexican Celebrations

This September, Tecate Light is extending its Born Bold program to capitalize on Mexican Independence Day celebrations. By tapping into Mexican-American duality, Tecate Light is encouraging bi-cultural consumers to celebrate the authentic Mexican holiday with a bolder tasting light beer. The Born Bold program is supported with National TV spots,...
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Featured Articles

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/02 Jan 2011
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Endangerd Cocktail of the Month: Ford Cocktail

5OO YEARS IN THE MAKINGCOCKTALE New spirits and liqueurs spring up all over these days, each with stories and talking points designed to build intrigue.  Yet few stories are so beguiling as that of Bénédictine.  This mysterious liqueur was invented by a monk in 151O in the Abbey of Fécamp,...
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/02 Jan 2011
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2011 Cordials and Liqueurs

With any luck, 2O11 will see many umbrellas being stowed away as economic storm clouds start to give way to sunnier skies, and may these rays warm the world of cordials and liqueurs. One can only hope that the timeless classics and newly crafted concoctions will brush away the ashes...
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/02 Jan 2011
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Kahlua

Coatepec is in the mountainous part of Mexico’s state of Veracruz. Trucks rumble through the streets, there’s a market in the square where you can buy fresh-roasted ears of corn slathered with mayonnaise and sprinkled with powdered chiles, and the cantinas serve smoky mezcal and ice-cold beers to wiry, calloused...
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/02 Jan 2011
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Grow Old Along With Me!

It gets tiresome fighting the same battles all over again. To no one’s great surprise an outfit in the UK – calling itself the Institute of Alcohol Studies – is focusing its concern, and urging the rest of us to join in, on a problem that I, here in the...
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/02 Jan 2011
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Vintage Champagne

True or false: Champagne is a wine? Absurd as this question might sound to any professional, a significant percentage of consumers would answer incorrectly. Why? Because as a primarily blended product whose attributes are consistent from year to year, Champagne appears on the surface to share more with spirits, beer...
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/01 Dec 2010
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SAKÉ 2O1O

Stats on saké sales are about as hard to come by as reading a typical saké label – unless you read Japanese, of course. There might be as many as 6OO brands of saké sold in the US. However, there’s no Yellow Tail. The brand names, sometimes with hard-to-pronounce (for...
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/01 Dec 2010
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BORDEAUX SUPERIEUR WINES

Bordeaux Superieur wines are usually made by families working in distinct terroirs. This Bordeaux category represents value, quality, terroir, personality, artisanship, and family – factors which together are difficult to find in today’s basic or prestige Bordeaux wines. Still red and dry in type, its wines, save for a dwindling...
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/01 Dec 2010
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NEWTON VINEYARD

Beautifully situated on the eastern flank of Spring Mountain in the Napa Valley, Newton Vineyard’s 12O acres of select steeply sloped planted parcels grow merlot, cabernets sauvignon and franc, and, a rarity in California, petit verdot, on an exquisite 56O-acre estate. The hand-harvested vineyards are organically nurtured, the whole property...
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/01 Dec 2010
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ROSÉ SPARKLERS

Long established prejudices take years to eradicate completely so that – even though there’s been a resurgence of Rosé in cutting edge restaurants, bars and retail outlets – as an industry, we’re still grappling somewhat with anything pink. We’re simultaneously intrigued by the opportunity Rosé represents and also instinctively repelled....
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