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Tecate Introduces Michelada Diablo

Tecate announced the introduction of Tecate Diablo, a bold Mexican beer mix based on the traditional Michelada recipe of beer, real tomato juice, lime and spices. Diablo is Tecate’s second offering in the Michelada category and provides a spicier take on the classic drink, leveraging the growing popularity of tomato-based...
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Dos Equis Marks The Spot This Winter

Dos Equis introduces Dos Equis Marks the Spot, a fully-integrated digital retail and on-premise promotion aimed at driving incremental sales of Dos Equis during a period when beer sales typically hit a lull. From February 1st through the end of March, targeted digital platforms and engaging in-store elements invite consumers...
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THE DIVERSITY OF NEW ZEALAND

Preliminary figures for 2O1O indicate that both the dollar value and the case volume of New Zealand wine exports to the US are up close to 2O% over 2OO9. New Zealand has now established itself as our sixth most important source of imported wine by value, and seventh largest supplier...
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AMARONE THE RIGHT WAY

new york From the hills north of Verona, sheltered from arctic winds by the Alps, climate tempered by nearby Lake Garda, came one of Italy’s iconic wines, Amarone, a specialty of the Veneto, to one of the elegant, spacious halls of the New York Public Library in the fall. Members...
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IRISH-STYLE BEER

As the global consolidation of the beverage alcohol industry continues, from mega-brewers to mega-distillers, there seems in recent years to be a bit less emphasis placed on the St. Patrick’s selling holiday. And that’s pretty understandable. When you’re run by a Belgo-Brazilian outfit, dressing up Bud Light bottles in green...
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Argentina’s Icon Wines

Argentina remained the shining success story among exporters of wine to the US in 2O1O. Another year of substantial double digit growth has pushed the fashionable South American country’s export total here to 6.5 million 9 liter cases, representing a 2O% surge in volume over 2OO9. Even more impressive is...
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Local/Sustainable

I am a reasonably earth-conscious consumer. My family belongs to a community-supported agriculture (CSA) program and gets boxes of great organic produce eight months a year. We drive advanced technology diesel cars that get better than 4Ompg. We compost yard trash. As they blow out, we’re replacing our incandescent bulbs...
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Endangered Cocktail: The Mai Tai

Ever sampled a Zombie, Suffering Bastard, or anything served in a skull mug or Scorpion bowl?  With out-there names and kitschy vessels, Tiki drinks are apt to inspire a giggle among cocktail neophytes.  In their original incarnation these were balanced, palatable drinks built upon rum, fresh juices and flavorful syrups...
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Rum

Today, rum seems as ubiquitous as beer, as complicated and as broad sweeping as wine, as mixable as gin, and as sippable as a fine cognac.  That was sudden, some say.Not really!Let’s not forget the important role rum has played in international commerce for centuries, let alonein politics, especially locally. ...
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Trends That Are Taking Off

In the beverage alcohol industry, there is never a shortage of new products, flavors and ideas to grab the attention (and wallets) of ever-fickle consumers. While some have a short shelf life, others have staying power and can change the way we think and drink. Here’s a glimpse at emerging...
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The Tao of J

I was astonished just before Labor Day by the media’s rolling boil over John Cloud’s piece in time, “Why Do Heavy Drinkers Outlive Nondrinkers?”, which had been stimulated by the online pre-release of a paper, later published in November,  in alcoholism: clinical and experimental research. Even the main editorial cartoon...
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