The indispensable tool for the Massachusetts adult beverage trade.

HOME

Burke Distributing Introduces Cimarron Tequila

Cimarron is a 100% agave, single estate tequila made by Enrique Fonseca at Distillery Tequileña (4,620 feet) in the heart of Jalisco Mexico. Cimarron uses slow roasted agave that averages  24-26° Brix and a proprietary yeast for fermentation.  Bright on the nose and distilled to a dry profile, this exceptional tequila...
Read More

Dos Equis Extends Cinco Celebrations

Dos Equis is once again inviting consumers to showcase their individuality and make one of the most anticipated party occasions of the year even bigger. This year’s Dos Equis’ Dos de Mayo retail program is geared towards helping consumers celebrate the biggest Saturday ever with elements including National TV, digital...
Read More

THE INTIMATE INNER LIFE OF OUR LIFELINE

Our blood vessels are not simply passive conduits, but are actively engaged in self-preserving defenses against the stresses they must put up with every millisecond. This is particularly true of arteries, vital carriers of blood laden with oxygen and nutrients to our tissues under high pressure and often amid punishing...
Read More

MARCO de BARTOLI: A REMEMBRANCE

Marco de Bartoli was one of the key protagonists in the development of a quality Sicilian wine industry. Without the support of the Marsala wine trade, he proposed a version of Marsala that harked back to its historic roots and made no compromises to quality. He awakened Italy to the...
Read More

VODKA

From the locally crafted to the iconic imports, vodka reigns as it’s poured.  One conspicuous point of distinction has been that several so-called “value” brands have gotten more than their fifteen minutes of fame courtesy of the economy.  Some consumers have traded down and have made the discovery that there’s...
Read More

VODKA AGAINST THE GRAIN

As you’ve probably noticed, we LUPEC ladies don’t devote much time to the discussion of vodka cocktails.  “It’s the predominant spirit on most cocktail lists,” you may be thinking, “so what gives? What do you broads have against vodka?” It’s not that we have anything against vodka, per se.  We...
Read More

ADAM LANTHEAUME AND THE BOSTON SHAKER

They say the devil is in the details, but it’s commonly accepted that the details are what can transform the mundane into something heavenly. That said, Adam Lantheaume has become something of an Archangel Gabriel figure to the local cocktail scene, bringing good news – and good products – from...
Read More

ALPINE TREATS

I was surprised and delighted by the Alto Adige when I first visited twelve years ago. This beautiful alpine corner of Italy does not at all conform to one’s usual expectation of that delightful land, as registered by more southerly regions. Here are the picture-postcard peaks and valleys of the...
Read More

RIESLING

Spring is Riesling season par excellence. While I personally enjoy drinking Riesling year-round, from a commercial perspective this is the moment to focus on lighter styled, more delicate herb and floral scented versions, whether they feature discernible residual sugar or not, because of the strong link between Nature’s annual reawakening...
Read More

NEW BEERS FOR NEW SEASONS

Brewers have long embraced the changing consumer drinking patterns that accompany shifting weather patterns, helping fuel the demand for seasonal products. These beers often appear as little known styles, such as Kolsch or Helles, often rebranded by savvy breweries as Summer Ales. People usually associate the summer months with the...
Read More