The indispensable tool for the Massachusetts adult beverage trade.

HOME

Mumm Grand Cordon Arrives In A New Bottle

Maison Mumm is proud to announce the official launch in the US of Mumm Grand Cordon in a newly designed champagne bottle. Breaking with convention, the bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are printed in gold directly on the glass. Another striking feature...
Read More

Dos Equis Invites Consumers To Choose Interesting

This summer, Dos Equis will run a retail and on-premise program encouraging consumers to Choose Interesting and make the most of the season’s celebrations, while fans anticipate the launch of the next Most Interesting Man in the World. Dos Equis Choose Interesting is a 360° program with elements including digital...
Read More

THE TEQUILA SUNRISE

While tequila is beloved by the LUPEC ladies, it isn’t a spirit that saw play pre-Prohibition.  One cocktail that came to be not before but because of the Noble Experiment is the Tequila Sunrise. With stateside boozing illegal, where else were wealthy and fashionable Angelenos and Hollywood stars to booze...
Read More

ALSACE DON’T GET NO RESPECT

The good wine folk of the region avoid the adjective Alsatian, preferring the awkward use of the noun, Alsace, as adjective, i.e., “Alsace wine” in fear of confusion with the British term for German shepherd.  They should be reassured: their wines are not dogs. I like to imagine that Rodney...
Read More

A LOOK AT STYLE AND BEERS FOR SPRING MARKET

From the earliest days of commercial brewing, consumers have relied on an informal patchwork of descriptions to differentiate the beers available to them.  If one brewer’s beers were deemed too smoky, people knew and told one another.  If another brewer had managed to produce a stable product capable of lasting...
Read More

EVERYONE WANTS A PIECE OF IRISH WHISKEY

Last October, three Irish distillers were sitting on the stage at WhiskyFest New York.  The audience: very serious aficionados who’d paid hundreds of dollars to be there.  The deep subject: Understanding Irish Whiskey.  Colum Egan of Bushmills was leading the audience through a tasting of Bushmills 21 year old.  Don’t...
Read More

A DRINK WITH . . . IAN STANCZYK + TJ CONNELL

The summer before entering business school, Ian Stanczyk decided to do a “fun” project: build an iPhone app that would tell him when his bartender friends were working.  An early iteration of the app was called “Boston Flip”, after Stanczyk’s signature cocktail at the time.  After a few months, he...
Read More

A DRINK WITH . . . TJ DOUGLAS

TJ DOUGLAS, along with his wife Hadley, has changed the way people shop for wine. Their two Urban Grape locations (Chestnut Hill and Boston’s South End) could be mistaken for retail boutiques, not liquor stores.  Sleek, stylish and sophisticated, the Urban Grape is among a new wave of small stores...
Read More

SCIENCE EVOLVES SLOWLY

Some might liken science to sausage making.You really don’t want to witness the process. Fits and starts, backtrack and redo, and painstaking (emphasis on pain) review don’t begin to describe what happens before respectable publication of results. And then, and then, somebody will publish contrary findings. Let’s look at one...
Read More