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Dos Equis Most Interesting Masquerade Program

To promote its newly reformulated Heineken Light, Heineken USA has launched the “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. The Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in...
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JÓSE MARIA da FONSECA

Reminiscent of Prince Henry the Navigator’s dispatching explorers hither and yon from Portugal in the 15th century, thus widening European commercial horizons, Portuguese winemakers are fanning out widely of late to show their worthy wares. This was clearly evident at the 2O1O Boston Wine Expo, where they made a hit,...
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AUSTRALIAN REGIONAL HEROES

Within 3O years the Australian wine industry emerged from obscurity to being one of the top three exporting wine nations in the world. Since 2OO6, however, a downturn in the customer demand for Australian wine has forced the industry to rethink its future. Internal commercial imbalance, climatic change, most importantly...
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SOAVE CUSTOMERS

Mention wines of the Veneto, and people think red: fly-weight Bardolino, middle-weight Valpolicella and hefty, smooth Amarone. Who pays attention to Veneto white? Except, of course, for the now ubiquitous, oceanic, and often over-cropped Pinot Grigio? Who cares to pronounce, much less talk about, Gargánega? Who’d think a wine made...
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HOLIDAY BEERS

With the recent release of the half-year numbers by the Brewers Association, it is clear that craft beer continues to boom. Breweries large and small are expanding at rapid clips and distributors clamor and compete for new brands. Of all the success stories in the craft beer annals, perhaps none...
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Stuff To Stock

With the holidays arriving, people’s shopping lists are getting longer and so are lines at your register.  With customers streaming in at an increased frequency to pick up bottles for dinner parties, work functions and last minutes gifts, there’s little doubt they’d appreciate the added convenience of knocking a stocking...
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Single Malts

How’s that for laying down the gauntleto begin talking about single malt Scotch whisky? This is a category that inspires passion and dedication – perhaps even unbridled love – from its drinkers.  “You can see how much they appreciate their scotch by the way they hold the glass in their...
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The Hot Toddy

ENDANGERED COCKTAIL OF THE MONTH – HOT TODDY COCKTALE As the temperatures begin to sink in the fall, the thought of ice in your cocktail can just seem cruel.  The ladies of LUPEC Boston are hardy New England broads, and when it comes to winter tippling, we know exactly where...
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Burke 75 Years

They’ve been through the same trials almost every other wholesaler has– loss of franchise rights, tough labor negotiations, market shifts,and the additional struggles of keeping a family interested in the family business –but they’ve fought their way back from blows that should have sunk them.Today Burke is big: they got...
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The Sierra Nevada Story

Their clothes are weird, their music sucks, and they drink malternatives.And now you tell me they probably don’t think Sierra Nevada is cool?This is what the passage of years does to you: it makes everyone around you more stupid. That pithy bit of bile was the result of a discussion...
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