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Kahlua and The Dude Team-Up for The White Russian

Kahlua, the classic rum and coffee liqueur, has joined forces with Academy Award-winning actor Jeff Bridges to release “The White Russian,” a Kahlua Productions short film honoring the classic cocktail. Bridges, who narrates and stars in the short film, recounts an adventure-filled story with twists and turns for the characters,...
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Dos Equis Most Interesting Masquerade Program

To promote its newly reformulated Heineken Light, Heineken USA has launched the “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. The Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in...
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Profile: SUZANNE SCHALOW and KATE BAKER

SUZANNE SCHALOW 4OKATE BAKER 41Co-owners, Craft Beer CellarBelmont, MA The Bay State’s craft brew craze is going – bacterial – and these gals are in the thick of it.  The sisters in suds met as co-workers at the Lizard Lounge a decade ago, and struck up a coalition.  They’d worked...
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Irish Whiskey

The madness is over. The shamrocks are falling off the walls. The green has been worn, Erin go bragh is Erin bragh gone. And the spike in Irish whiskey sales is over.  It’s March again, and we’ve got an Irish whiskey story for you . . . again. But what...
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MASTER DISTILLER CHRIS MORRIS

There was a time when “experimental bourbon” would have sounded like an oxymoron. Bourbon, after all, is bound by law that defines it as “bourbon”. But every law has loopholes, so to speak. Of course, traditional bourbon as it’s been made since the latter half of the last century will...
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MIGHT WINE CONTAIN NOXIOUS SUBSTANCES?

Let’s begin with the conclusion. Wine contains only one potential toxin, alcohol, but it is harmful only in wretched excess. When consumed in moderation, alcohol, in combination with the polyphenolic compounds found in wine, enhances health and well-being and may contribute to extending life span. The question of allergic reactions...
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THE DIVERSITY OF NEW ZEALAND

Preliminary figures for 2O1O indicate that both the dollar value and the case volume of New Zealand wine exports to the US are up close to 2O% over 2OO9. New Zealand has now established itself as our sixth most important source of imported wine by value, and seventh largest supplier...
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AMARONE THE RIGHT WAY

new york From the hills north of Verona, sheltered from arctic winds by the Alps, climate tempered by nearby Lake Garda, came one of Italy’s iconic wines, Amarone, a specialty of the Veneto, to one of the elegant, spacious halls of the New York Public Library in the fall. Members...
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IRISH-STYLE BEER

As the global consolidation of the beverage alcohol industry continues, from mega-brewers to mega-distillers, there seems in recent years to be a bit less emphasis placed on the St. Patrick’s selling holiday. And that’s pretty understandable. When you’re run by a Belgo-Brazilian outfit, dressing up Bud Light bottles in green...
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Trends That Are Taking Off

In the beverage alcohol industry, there is never a shortage of new products, flavors and ideas to grab the attention (and wallets) of ever-fickle consumers. While some have a short shelf life, others have staying power and can change the way we think and drink. Here’s a glimpse at emerging...
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