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Heineken 0.0 Debuts Is A Game Changer In The Beer Category

Heineken USA has launched its latest innovation, Heineken 0.0, an alcohol free malt beverage brewed with a unique recipe for a distinct balanced taste, containing only 69 calories per bottle. The brand’s iconic label has been turned blue to match the color associated with the alcohol free category globally. Heineken...
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Sebago Lake Distillery Introduces New Barrel Rested Portland Rum

Sebago Lake Distillery, Maine’s only craft distiller focused exclusively on producing rum, announced the debut of Barrel Rested Portland Rum. Portland Rum is the newest craft inspired, superlative rum to join the distiller’s range of super-premium offerings including Original Rum, KOPI Coffee Flavored Rum and Spider Island Rum. Sebago Lake’s...
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A FITTING BOTTLE FOR THE CHAMPAGNE OF BEERS

Champagne dreams but a beer budget? Miller High Life has the solution to that. Sort of. The self-proclaimed “Champagne of Beers” will be available nationally through the holiday season in limited-edition 750ml Champagne-style bottles. Suggested retail price is just $3.49, significantly cheaper than virtually any sparkling wine. The bottles, which...
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PABST BLUE RIBBON EASY

      This crisp and refreshing session beer from Pabst has 11O calories and is 3.8% ABV. Available in 12-pack cans and 6-pack 16-ounce cans AVAILABLE FROM Atlas Distributing, Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing Company and Merrimack Valley Distributing.

Brockmans Gin Holiday Gift Pack

Brockmans Gin is bringing back its handsome Holiday gift carton. The pack is designed to provide shoppers with a sophisticated and convenient gifting option and retailers with an eye-catching gift package to drive incremental sales of Brockmans during the busy Holiday season. Brockmans gift carton is dark and stylish, mirroring...
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Birra Moretti Announces ‘What’s More Italian’ Program

Birra Moretti, Italy’s #1 selling beer, is finding its rightful place in the world of foodies. The brand’s ‘What’s More Italian’ program includes a partnership with former Check, Please! Host Cat De Orio and Barilla Pasta Executive Chef Lorenzo Boni to encourage consumers to enjoy Birra Moretti and Italian cuisine...
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Red Stripe Celebrates 100 Years With Commemorative Reggae EP

To celebrate the 100 year anniversary of Red Stripe beer producer and Jamaican brewer, Desnoes and Geddes Limited (D&G), Red Stripe has collaborated with LA based, 5-time Grammy Award winning Jamaican Musician & Producer Paul “Pablo” Stennett and seven Jamaican artists to create original singles representing the evolution of Jamaican...
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Horizon Beverage Brings Broken Shed Vodka To Massachusetts

Broken Shed Distilleries announced that Horizon Beverage Company has expanded their relationship with Broken Shed and will now be distributing, the award winning, GMO, additive- free, sugar free and gluten-free vodka from New Zealand in Massachusetts effective August 1, 2018. New Zealand’s Broken Shed Vodka with its distinctive character and...
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