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Tecate Light’s Targets Authentic Mexican Celebrations

This September, Tecate Light is extending its Born Bold program to capitalize on Mexican Independence Day celebrations. By tapping into Mexican-American duality, Tecate Light is encouraging bi-cultural consumers to celebrate the authentic Mexican holiday with a bolder tasting light beer. The Born Bold program is supported with National TV spots,...
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Burke & Merrimack Offer Very Rare El Dorado Rum

Burke Distributing and Merrimack Valley Distributing are offering a rare release of El Dorado 25 Year Old rum. Distilled in 1990 and bottled in 2005, only 600 bottles will be available in the USA resulting in only 36 bottles available in Massachusetts. “El Dorado 25 Year Old has been aged...
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The Tao of J

I was astonished just before Labor Day by the media’s rolling boil over John Cloud’s piece in time, “Why Do Heavy Drinkers Outlive Nondrinkers?”, which had been stimulated by the online pre-release of a paper, later published in November,  in alcoholism: clinical and experimental research. Even the main editorial cartoon...
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Argentina’s Icon Wines

Argentina remained the shining success story among exporters of wine to the US in 2O1O. Another year of substantial double digit growth has pushed the fashionable South American country’s export total here to 6.5 million 9 liter cases, representing a 2O% surge in volume over 2OO9. Even more impressive is...
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Local/Sustainable

I am a reasonably earth-conscious consumer. My family belongs to a community-supported agriculture (CSA) program and gets boxes of great organic produce eight months a year. We drive advanced technology diesel cars that get better than 4Ompg. We compost yard trash. As they blow out, we’re replacing our incandescent bulbs...
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Endangered Cocktail: The Mai Tai

Ever sampled a Zombie, Suffering Bastard, or anything served in a skull mug or Scorpion bowl?  With out-there names and kitschy vessels, Tiki drinks are apt to inspire a giggle among cocktail neophytes.  In their original incarnation these were balanced, palatable drinks built upon rum, fresh juices and flavorful syrups...
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Long Trail

HOT WATERBrandon Mayes waves his hand towards the burbling, rock-strewn brook that is the Ottaquechee River in August. “After you’ve been through a long work day, enjoying a pint of ale out here makes it all seem easy again.” We’re on the brewpub’s dining porch at Long Trail Brewing Company...
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The Other Side of Stout

When it comes to stout, a single beer defines the style for most drinkers. With its cascading layers of nitrogenated foam and alternating hues of mocha and cream, Guinness draft beer is a world classic. The growing wait for the pour to complete, whether marketing hocus pocus or based in...
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Endangerd Cocktail of the Month: Ford Cocktail

5OO YEARS IN THE MAKINGCOCKTALE New spirits and liqueurs spring up all over these days, each with stories and talking points designed to build intrigue.  Yet few stories are so beguiling as that of Bénédictine.  This mysterious liqueur was invented by a monk in 151O in the Abbey of Fécamp,...
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2011 Cordials and Liqueurs

With any luck, 2O11 will see many umbrellas being stowed away as economic storm clouds start to give way to sunnier skies, and may these rays warm the world of cordials and liqueurs. One can only hope that the timeless classics and newly crafted concoctions will brush away the ashes...
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Kahlua

Coatepec is in the mountainous part of Mexico’s state of Veracruz. Trucks rumble through the streets, there’s a market in the square where you can buy fresh-roasted ears of corn slathered with mayonnaise and sprinkled with powdered chiles, and the cantinas serve smoky mezcal and ice-cold beers to wiry, calloused...
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