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Absolut Introduces New Limited Edition Electrik Bottle

Absolut announced its newest limited edition bottle, Absolut Electrik, available in striking silver and electric blue. The new bottles feature Absolut Original Vodka and will be available starting October 1, 2015 through the holiday season to help partygoers and throwers turn their nights “Electrik.” The Absolut Electrik bottle is the...
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Dos Equis 5th Annual Halloween Masquerade

Dos Equis is celebrating the Halloween season with its fifth annual Masquerade program. The fully integrated, 360° program provides consumers access to the Most Interesting Man’s entourage to help them create or attend an epic, fall celebration that rivals the Masquerade itself. Masquerade will be supported by a comprehensive marketing...
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VODKA

From the locally crafted to the iconic imports, vodka reigns as it’s poured.  One conspicuous point of distinction has been that several so-called “value” brands have gotten more than their fifteen minutes of fame courtesy of the economy.  Some consumers have traded down and have made the discovery that there’s...
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VODKA AGAINST THE GRAIN

As you’ve probably noticed, we LUPEC ladies don’t devote much time to the discussion of vodka cocktails.  “It’s the predominant spirit on most cocktail lists,” you may be thinking, “so what gives? What do you broads have against vodka?” It’s not that we have anything against vodka, per se.  We...
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ADAM LANTHEAUME AND THE BOSTON SHAKER

They say the devil is in the details, but it’s commonly accepted that the details are what can transform the mundane into something heavenly. That said, Adam Lantheaume has become something of an Archangel Gabriel figure to the local cocktail scene, bringing good news – and good products – from...
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ALPINE TREATS

I was surprised and delighted by the Alto Adige when I first visited twelve years ago. This beautiful alpine corner of Italy does not at all conform to one’s usual expectation of that delightful land, as registered by more southerly regions. Here are the picture-postcard peaks and valleys of the...
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RIESLING

Spring is Riesling season par excellence. While I personally enjoy drinking Riesling year-round, from a commercial perspective this is the moment to focus on lighter styled, more delicate herb and floral scented versions, whether they feature discernible residual sugar or not, because of the strong link between Nature’s annual reawakening...
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NEW BEERS FOR NEW SEASONS

Brewers have long embraced the changing consumer drinking patterns that accompany shifting weather patterns, helping fuel the demand for seasonal products. These beers often appear as little known styles, such as Kolsch or Helles, often rebranded by savvy breweries as Summer Ales. People usually associate the summer months with the...
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TEQUILA

The economy may have been slow to rebound throughout the past 18 months, but gains for the tequila category have been strong and forceful, with high-end premium and super premium segments outpacing the pack.  According to the Distilled Spirits Council of the United States, suppliers’ gross revenue for tequila grew...
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THE RETAILER ROUNDUP

Massachusetts retailers have had a few tough years weathering the economic downturn and a state-imposed alcohol tax – all of which affected consumer spending.  Luckily, 2O11 is starting out tax-free, and the economy seems to be slowly rebounding.  So what does this mean for our business in the year ahead? ...
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