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/13 Jul 2015
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Beers of Mexico Variety Pack Debuts Dos Equis Roja

HEINEKEN USA announces the return of the Beers of Mexico variety pack, the ideal all-in-one party pack solution, right on schedule for the Fall and holiday entertaining seasons. Joining the mix of perennial favorites, Dos Equis Lager, Tecate and Sol, is newcomer Dos Equis Roja – a distinctive red lager...
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/09 Jul 2015
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Tecate Light’s Targets Authentic Mexican Celebrations

This September, Tecate Light is extending its Born Bold program to capitalize on Mexican Independence Day celebrations. By tapping into Mexican-American duality, Tecate Light is encouraging bi-cultural consumers to celebrate the authentic Mexican holiday with a bolder tasting light beer. The Born Bold program is supported with National TV spots,...
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Featured Articles

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/01 Mar 2011
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AMARONE THE RIGHT WAY

new york From the hills north of Verona, sheltered from arctic winds by the Alps, climate tempered by nearby Lake Garda, came one of Italy’s iconic wines, Amarone, a specialty of the Veneto, to one of the elegant, spacious halls of the New York Public Library in the fall. Members...
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/01 Mar 2011
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IRISH-STYLE BEER

As the global consolidation of the beverage alcohol industry continues, from mega-brewers to mega-distillers, there seems in recent years to be a bit less emphasis placed on the St. Patrick’s selling holiday. And that’s pretty understandable. When you’re run by a Belgo-Brazilian outfit, dressing up Bud Light bottles in green...
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/01 Mar 2011
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Irish Whiskey

The madness is over. The shamrocks are falling off the walls. The green has been worn, Erin go bragh is Erin bragh gone. And the spike in Irish whiskey sales is over.  It’s March again, and we’ve got an Irish whiskey story for you . . . again. But what...
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/01 Mar 2011
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MASTER DISTILLER CHRIS MORRIS

There was a time when “experimental bourbon” would have sounded like an oxymoron. Bourbon, after all, is bound by law that defines it as “bourbon”. But every law has loopholes, so to speak. Of course, traditional bourbon as it’s been made since the latter half of the last century will...
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/01 Mar 2011
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MIGHT WINE CONTAIN NOXIOUS SUBSTANCES?

Let’s begin with the conclusion. Wine contains only one potential toxin, alcohol, but it is harmful only in wretched excess. When consumed in moderation, alcohol, in combination with the polyphenolic compounds found in wine, enhances health and well-being and may contribute to extending life span. The question of allergic reactions...
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/31 Jan 2011
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Rum

Today, rum seems as ubiquitous as beer, as complicated and as broad sweeping as wine, as mixable as gin, and as sippable as a fine cognac.  That was sudden, some say.Not really!Let’s not forget the important role rum has played in international commerce for centuries, let alonein politics, especially locally. ...
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/31 Jan 2011
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Trends That Are Taking Off

In the beverage alcohol industry, there is never a shortage of new products, flavors and ideas to grab the attention (and wallets) of ever-fickle consumers. While some have a short shelf life, others have staying power and can change the way we think and drink. Here’s a glimpse at emerging...
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/31 Jan 2011
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The Tao of J

I was astonished just before Labor Day by the media’s rolling boil over John Cloud’s piece in time, “Why Do Heavy Drinkers Outlive Nondrinkers?”, which had been stimulated by the online pre-release of a paper, later published in November,  in alcoholism: clinical and experimental research. Even the main editorial cartoon...
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