The indispensable tool for the Massachusetts adult beverage trade.
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September 29, 2015

Heineken Brings 007 To Your Store

Ahead of the worldwide release of ‘Spectre’ this autumn, Heineken announced the latest chapter of its global partnership with the iconic James Bond film franchise. Heineken’s integrated ‘Spectre’ campaign invites consumers into the legendary world of James Bond. Fans are given access to exclusive behind-the-scenes Spectre content, classic Bond films...
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Historic Egan Whiskey Brand Revived

Six generations in the making, P&H Egan Ltd. is reviving its historic Egan’s Irish whiskey, representing 160 years of Egan family heritage. The storied brand is launching in select U.S. cities this fall with its first expression, the charismatic Egan’s 10-year-old Single Malt. Egan’s Irish Whiskey is full of genuine...
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