The indispensable tool for the Massachusetts adult beverage trade.
Day

October 31, 2011

Interview: Fergal Murray

These are tough times for big brewers.  The craft beer industry continue to nip at the heels of long established beers from international companies.  Consumers are also demanding new products and are causing some of the world’s best known breweries to rethink their own portfolios.  Despite possessing one of the...
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Golden Apples Of The Sun

COLRAIN, MA  An absence permeates the peaceful, rustic premises of West County Cider, that of Terry Maloney, the guru of American cider making, particularly in New England. Terry died in early 2O1O in a freakish accident in the cellar, deeply shocking his family, everyone who knew him, and the wider...
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WHO Done It

The World Health Organization (WHO) is famous both for monumental good works and for embarrassingly shoddy judgment when allowing politics to enter its activities. WHO’s just-published global status report on alcohol and health is not one of the former. It is more than abundantly clear, from clinical observations, epidemiologic studies...
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Blanchard’s Liquors Mike Gilly Profiled

MIKE GILLY 48Wine Buyer • Blanchard’s Liquors, MA Mike Gilly opens the door of Blanchard’s Liquors in Jamaica Plain and steps into the sunshine, carrying a case of Ostatu Viura.  Rick Dunfey awaits with his back hatch open, and Mike slides it into the trunk.  Rick, who publishes red sox...
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The Side Car

The Sidecar was a gateway cocktail for many of us LUPEC Boston gals, a drink not unlike the Manhattan that is curiously still kicking in modern bars, despite its vintage roots. Many will claim the Sidecar was invented in France in the 192Os at Harry’s New York Bar in Paris. ...
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Bag of Tricks

During the holiday season, the person who rushes through your door and grabs a bottle of wine off the rack is in a hurry to get to the next stop where he or she can buy stocking stuffers and presents.  Time is a precious commodity, and every salesperson knows the...
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DISCUS SOCIAL MEDIA GUIDELINES

The Distilled Spirits Council of the United States has issued new guidelines for responsible alcohol advertising and marketing on all social networking sites and other digital communications platforms. The guidelines apply to all branded digital market-ing communications including websites, blogs, mobile communications, and other applications. DISCUS and the European Forum...
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THE “Advocate” Magazine reLaunched

The former malt advocate magazine has a new face and a new name: the whisky advocate. The magazine was released after undergoing a complete redesign with the aim of reaching a broader consumer market for high-end spirits. “With the new redesign and broader-interest articles, we hope to greatly expand our...
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NEW TIPS PROGRAM FOR OFF-PREMISE

Version 3.O of the TIPS for Off-Premise program has been released. The new version introduces to cashiers, managers and operators an improved way of addressing alcohol-related sales concerns. Specifically targeted towards grocery, convenience stores and liquor stores, the three-hour classroom session provides participants with strategies for preventing alcohol sales to...
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W.J. DEUTSCH SIGNS AGREEMENT WITH MARTIGNETTI

W.J. Deutsch & Sons has signed a five-year distribution agreement with Martignetti Companies in several New England states – formalizing and extending existing rights to market and sell Deutsch wines and spirits in Massachusetts and New Hampshire, while granting rights in Rhode Island. Under the agreement, United Liquors has been...
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