Bacardí Limited has partnered with Jamie Oliver to feature its entire portfolio of brands on Oliver’s Food Tube channel: Drinks Tube. The show will initially focus on cocktails, beers and wines with the stated goal to “. . . entertain, inspire and educate its audience through a celebration of great-tasting drinks.” Jamie Oliver, along with a range of personalties discovered from the drinks and YouTube worlds, will host the videos. One of the first will be Jamie’s tips on creating the perfect Margarita. Non-alcoholic drinks will also be covered with plans for videos on teas, coffees and “mocktails”.