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Bacardí Limited

Bacardí Limited has partnered with Jamie Oliver to feature its entire portfolio of brands on Oliver’s Food Tube channel: Drinks Tube.  The show will initially focus on cocktails, beers and wines with the stated goal to “.  .  .  entertain, inspire and educate its audience through a celebration of great-tasting drinks.”  Jamie Oliver, along with a range of personalties discovered from the drinks and YouTube worlds, will host the videos.  One of the first will be Jamie’s tips on creating the perfect Margarita.  Non-alcoholic drinks will also be covered with plans for videos on teas, coffees and “mocktails”.