PATRON TEQUILA has signed on as a partner for Season 14 of Bravo Media’s TV program: Top Chef. It is the first brand to be integrated into both a Quickfire and Elimination Challenge. The Quickfire Challenge will make use of Patron’s Silver, Reposado and A√±ejo tequilas. Later in the season, the final four chefs will compete at the brand’s distillery, Hacienda Patron, in the Highlands of Jalisco, Mexico, for an Elimination Challenge focusing on the creation of a perfectly balanced cocktail. Following the challenge, BravoTV.com’s “Behind the Kitchen”ù will give viewers an inside look at how the challenge came together in the video’s first co-branded edition. Throughout the season, Patron will sponsor vignettes created by Bravo featuring past show contestants Jeremy Ford, Kristen Kish and Kwame Onwuachi mixing recipes using the Roca Patron line of artisanal tequilas.