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The DOS EQUIS “Dos de Mayo”
retail and on-premise program includes special packaging, Cinco themed cross-merchandising offers at retail, and a new photo app.  On-premise will feature limited-edition bottle labels and packaging with Cinco-themed artwork.  Additionally, there will be display and POS materials including price cards, Most Interesting Man standees and a new 8-case stacker equipped with a shelf for partner products.  There will be Dos de Mayo themed party items including cowboy hats, beads and noise-makers intended for use with the Dos Equis photo app.  POS prompts consumers to download the app where they can snap photos, customize them with Cinco-themed frames and share via Facebook, email or other social networks.  It also allows patrons to add an image of the Most Interesting Man to their photos.