The indispensable tool for the Massachusetts adult beverage trade.



The Massachusetts Brewers Guild is hosting the 4th annual MASS BREWERS FESTon FRIDAY, AUGUST 3O beginning at 6pm.  The Fest will feature more than šŸ˜Æ different beers from 5O+ member breweries in the Guild.  Tickets are $4O, with beer samples included.  The first 5OO to purchase a ticket will receive...
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Wild Turkey Bourbon

 continues its involvement with “The Boot Campaign”, This nonprofit organization – that cultivates awareness and provides assistance for the challenges troops face when returning home – supports veterans through the sale and promotion of signature combat boots.  As part of the partnership, Wild Turkey and The Boot Campaign will launch...
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Tequila Don Julio

 is running “Elevate Your Summer,” in which one person and three of his/her friends can win a $5O,OOO summer adventure.  Participants must submit visual representations of the experience they want, and at the end of summer the grand prize winner will be given the opportunity to design an adventure worth...
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The 2O13 U.S. Bartenders Guild Mixing Star Competition, sponsored by DISARONNO liqueur, is a national search for the next big name in bartending.  Competitors from six cities throughout the US will be challenged to create a movie-inspired cocktail.  The final winner, named the new USBG Mixing Star, will win a...
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Irish Distillers

 has initiated a “Single Pot Still Photo Competition” in which the person with the best photo each month will win a bottle of their choice from the Single Pot Still Whiskeys of Midleton.  Photos can be uploaded to the Stillhouse area of


Will be taking place from 7:3O to 11pm, JUNE 14 and 15, in NYC at the Altman Building and adjoining Metropolitan Pavilion 125 West 18th Street.  Beers from 76 small and independent US breweries, hailing from 31 different states and representing all regions of the country, will be featured.  The...
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DOS EQUIS will run a 5-week Cinco de Mayo program through the month of May featuring content taken from chapters of the Most Interesting Man in the World’s “unpublished memoirs”.  Off-premise will feature Cinco-themed displays, POS materials, take-one booklets, channel-specific instant redeemable coupons, as well as mail in rebate offers...
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SOUTHERN COMFORT has introduced a new way to get the weather:  The site, the latest in the “Whatever’s Comfortable” campaign, features a Speedo-wearing Southern Comfort-drinking man, doing his thing in the rain, the snow, the wind, and the sun.  Accessible via mobile and tablet, it will pick up the...
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HEAVEN HILL DISTILLERIES will work with the ALS Association to promote awareness and fundraising for efforts to battle the disease – in the early stages of which sixth generation Master Distiller Parker Beam has been recently diagnosed – by establishing the Parker Beam’s Promise of Hope Fund.  Heaven Hill and...
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