STRONGBOW CIDER’s “Golden Hourâ€
STRONGBOW CIDER’s “Golden Hour” summer promotion features on-premise, retail and event activation. POS and merchandising materials is available. In addition, retail outlets are featuring IRC and MIR offers on the purchase of Strongbow and complimentary items.
SHOW ME THE PROOF! Cocktail Competition
The second annual SHOW ME THE PROOF! Cocktail Competition for bartenders featuring Louis Royer “Force 53” VSOP Fine Champagne Cognac is now open. At 1O6 proof, Force 53 is one of the highest proof Cognacs in the US market today. Entrants are tasked to demonstrate the brand’s versatility in a... Read More
Wild Turkey Bourbon
continues its involvement with “The Boot Campaign”, This nonprofit organization – that cultivates awareness and provides assistance for the challenges troops face when returning home – supports veterans through the sale and promotion of signature combat boots. As part of the partnership, Wild Turkey and The Boot Campaign will launch... Read More
Tequila Don Julio
is running “Elevate Your Summer,” in which one person and three of his/her friends can win a $5O,OOO summer adventure. Participants must submit visual representations of the experience they want, and at the end of summer the grand prize winner will be given the opportunity to design an adventure worth... Read More
DISARONNO
The 2O13 U.S. Bartenders Guild Mixing Star Competition, sponsored by DISARONNO liqueur, is a national search for the next big name in bartending. Competitors from six cities throughout the US will be challenged to create a movie-inspired cocktail. The final winner, named the new USBG Mixing Star, will win a... Read More
Irish Distillers
has initiated a “Single Pot Still Photo Competition” in which the person with the best photo each month will win a bottle of their choice from the Single Pot Still Whiskeys of Midleton. Photos can be uploaded to the Stillhouse area of singlepotstill.com.
SAVOR: AN AMERICAN CRAFT BEER & FOOD EXPERIENCE
Will be taking place from 7:3O to 11pm, JUNE 14 and 15, in NYC at the Altman Building and adjoining Metropolitan Pavilion 125 West 18th Street. Beers from 76 small and independent US breweries, hailing from 31 different states and representing all regions of the country, will be featured. The... Read More
DOS EQUIS
DOS EQUIS will run a 5-week Cinco de Mayo program through the month of May featuring content taken from chapters of the Most Interesting Man in the World’s “unpublished memoirs”. Off-premise will feature Cinco-themed displays, POS materials, take-one booklets, channel-specific instant redeemable coupons, as well as mail in rebate offers... Read More
SOUTHERN COMFORT
SOUTHERN COMFORT has introduced a new way to get the weather: comfortableweatherguy.com. The site, the latest in the “Whatever’s Comfortable” campaign, features a Speedo-wearing Southern Comfort-drinking man, doing his thing in the rain, the snow, the wind, and the sun. Accessible via mobile and tablet, it will pick up the... Read More
HEAVEN HILL DISTILLERIES
HEAVEN HILL DISTILLERIES will work with the ALS Association to promote awareness and fundraising for efforts to battle the disease – in the early stages of which sixth generation Master Distiller Parker Beam has been recently diagnosed – by establishing the Parker Beam’s Promise of Hope Fund. Heaven Hill and... Read More