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Since 2013, Tiger Beer, has championed emerging talent. The latest campaign takes this idea of ‘uncaging’ local heroes and focuses it on a specific type of creative – those whose bold approach to their craft serves a good cause. Building on the brand’s rallying call to ‘uncage’ bravery in pursuit... Read More

Murphy’s Stout, pride of Irish beer aficionados around the globe, announces the details of its ‘Celebrate with the Perfect Pour’ St. Patrick’s Day retail and on-premise program. Program elements invite consumers, looking to expand their import beer horizons, to celebrate with Murphy’s on March 17th by pouring the perfect Murphy’s... Read More

Amstel Xlight is redefining how light beer fits into an active lifestyle. Starting February, beer drinkers in Arizona, Texas, and Massachusetts will learn how Amstel Xlight is the first beer to embrace fitness in all forms, and how with only 90 calories, 2 grams of carbs, 4.2% ABV, and 4... Read More

Tiger Beer is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and festive artwork that celebrates the Year of the Dog. The bold, interpretive artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of... Read More

Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the U.S. under management of the Five Points Trading Company, HEINEKEN’s venture aimed at incubating a range of premium global beer brands in the U.S. Newcastle Brown Ale’s new primary and secondary packaging highlights... Read More

Red Stripe is inviting consumers to choose Red Stripe for a shot at a spring break getaway to the brand’s island home where they can enjoy the carefree spirit that Jamaica offers all year round. Red Stripe’s ‘Skip the Winter, Fly away for Spring Break’ national sweepstakes program kicked off... Read More

Birra Moretti, Italy’s classic beer made in the traditional way since 1859, is teaming up with Bocce, the country’s beloved pastime, to encourage consumers to come together and enjoy these two great Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other... Read More

Suffolk Superior Court Judge Robert B. Gordon has ruled that Total Wine & More can legally sell beer, wine and spirits at prices based on quantity discounts that might not be reflected on the initial invoice. This decision came in response to a lawsuit brought by Total Wine & More,... Read More

The 2017 German Beer of the Year is now available in bottle and draught in New England. Riegele (pronounced Rig-ula), one of the most decorated craft breweries in Europe, is now available throughout Massachusetts. Through its U.S. importer, Luxe Brands, Riegele has signed an agreement with Massachusetts Beverage Alliance (MBA)... Read More

Strongbow Hard Apple Ciders unveils its newest flavor, and ushers in the autumn apple season with Strongbow Artisanal Blend. The new flavor is crafted with heirloom cider apple varieties, cold-pressed and blended together for a naturally refreshing, semi-sweet taste. Strongbow Artisanal Blend, along with all Strongbow products, contains no artificial... Read More