Brockmans Gin Holiday Gift Pack
Brockmans Gin is bringing back its handsome Holiday gift carton. The pack is designed to provide shoppers with a sophisticated and convenient gifting option and retailers with an eye-catching gift package to drive incremental sales of Brockmans during the busy Holiday season. Brockmans gift carton is dark and stylish, mirroring... Read More
Birra Moretti Announces ‘What’s More Italian’ Program
Birra Moretti, Italy’s #1 selling beer, is finding its rightful place in the world of foodies. The brand’s ‘What’s More Italian’ program includes a partnership with former Check, Please! Host Cat De Orio and Barilla Pasta Executive Chef Lorenzo Boni to encourage consumers to enjoy Birra Moretti and Italian cuisine... Read More
Red Stripe Celebrates 100 Years With Commemorative Reggae EP
To celebrate the 100 year anniversary of Red Stripe beer producer and Jamaican brewer, Desnoes and Geddes Limited (D&G), Red Stripe has collaborated with LA based, 5-time Grammy Award winning Jamaican Musician & Producer Paul “Pablo” Stennett and seven Jamaican artists to create original singles representing the evolution of Jamaican... Read More
Horizon Beverage Brings Broken Shed Vodka To Massachusetts
Broken Shed Distilleries announced that Horizon Beverage Company has expanded their relationship with Broken Shed and will now be distributing, the award winning, GMO, additive- free, sugar free and gluten-free vodka from New Zealand in Massachusetts effective August 1, 2018. New Zealand’s Broken Shed Vodka with its distinctive character and... Read More
MassPack Partners with Intellicheck on Age ID
Intellicheck, which specializes in identification authentication solutions, announced a partnership with the Massachusetts Package Stores Association to make Age ID available to its hundreds of members throughout the state. Age ID authenticates driver licenses and other forms of identification to prevent the use of altered and fake IDs when making... Read More
Sebago Lake Distillery Debuts Range Of High End Craft Rums
Sebago Lake Distillery is proud to announce the official opening of their Maine-based distillery and the successful launch of three distinctly different and innovative, handcrafted rum brands, with another set to debut later this year. Sebago Lake is Maine’s only distiller focused exclusively on producing rum. Sebago Lake Distillery represents... Read More
Newcastle Summer Grilling Recipe Series
Just in time for summer, Newcastle Brown Ale is releasing a series of grilling recipes in partnership with MasterChef Season 7 champion, Shaun O’Neale. Before appearing on the hit FOX cooking competition show, Shaun was a DJ performing at some of the biggest music festivals and nightclubs around the country.... Read More
Red Stripe’s Escape To Jamaica Sweepstakes
This spring, Red Stripe is leveraging the brand’s global Reggae platform through its “Escape to Jamaica” sweepstakes program that will send five lucky consumers and a guest to Reggae SumFest in Montego Bay from July 20 through July 24. Throughout the U.S., consumers will be prompted to enter for the... Read More
TIGER BEER ‘THE UNCAGED’
Since 2013, Tiger Beer, has championed emerging talent. The latest campaign takes this idea of ‘uncaging’ local heroes and focuses it on a specific type of creative – those whose bold approach to their craft serves a good cause. Building on the brand’s rallying call to ‘uncage’ bravery in pursuit... Read More
Murphy’s Celebrates St. Patrick’s Day With Ireland Sweepstakes
Murphy’s Stout, pride of Irish beer aficionados around the globe, announces the details of its ‘Celebrate with the Perfect Pour’ St. Patrick’s Day retail and on-premise program. Program elements invite consumers, looking to expand their import beer horizons, to celebrate with Murphy’s on March 17th by pouring the perfect Murphy’s... Read More