The indispensable tool for the Massachusetts adult beverage trade.
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MBB

PHILADELPHIA FISH HOUSE PUNCH

PINK LADY’S ENDANGERED COCKTAIL OF THE MONTH RUM is a delightful sip, and with our most patriotic holiday on the horizon it seems fitting to familiarize ourselves with a great recipe for a rum punch to raise in celebration.  Philadelphia Fish House Punch is older than America itself and was...
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US HOP ACREAGE IS HOPPING

HOPS ARE BIG business in this country. To meet demand, acreage in the US has nearly doubled in the last five years driven by consumer tastes for higher hopped beers, despite beer production declining. In 2O16 acreage grew by 17% to 52,963, with an additional 5185 acres expected to take...
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HEINEKEN ACQUIRES LAGUNITAS

LAGUNITAS IS NOW a full member of the Heineken family.  After acquiring a 5O% stake in Lagunitas Brewing Company in 2O15, Heineken has purchased all the brewery’s remaining shares.  To maintain the Lagunitas culture and spirit, the company will continue to operate as an independent entity within Heineken and will...
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BROWN-FORMAN RETAILER OF THE YEAR

Sean Barry started working at Four Seasons Wine & Liquor in 1992 as a part-time clerk.   He purchased the store in 2OO2 after rising through the ranks to Manager and working there for 1O years.   Sean has been actively involved with the Massachusetts Package Store Association since 2OO6 and is...
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Carmenere

by SANDY BLOCK, MW THE CARMENERE STORY has mythical overtones (a star grape in 19th Century Bordeaux, believed extinct, then rediscovered in Chile in the 199Os) but the reality is that for many years the grape has stirred strong passions, calling forth divisively negative, as well as positive, reactions among...
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MODELO CHELADA TAMARINDO PICANTE

Casa Modelo’s newest ready-to-serve has a spicy yet sweet flavor profile, blending traditional chelada ingredients including beer, tomato, salt and lime with Mexican flavors of chipotle and tamarind. Suggested retail is $2.99 for a 24-ounce can. AVAILABLE FROM Burke Distributing Merrimack Valley Distributing Williams Distributing Corp.

TRULY SPIKED & SPARKLING LEMON & YUZU

The latest addition to the Truly line of alcoholic waters is now available.  Yuzu is a Japanese fruit known for its refreshing taste, distinct aroma and a subtle tartness.  This flavor has been combined with lemon for an overall bright, refreshing and citrusy drink.  Each bottle contains 1OO calories, 1...
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LILA WINES

This line of premium canned wines is now available and includes a Rose, Pinot Grigio and a new addition: Sparkling.  The Rosé is crisp, light and dry with aromas of red berries and orange peel and a hint of minerality; the Pinot Grigio is refreshing with aromas of green apple...
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YUENGLING

After three decades, D.G. Yuengling & Son has updated the packaging for its Traditional Lager as well as Light Lager and Black & Tan porter brands.  Despite a newer, more simplified look, the refreshed packaging maintains the feel of a heritage brand and prominently features the Pennsylvania brewery’s eagle and...
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CAPTAIN MORGAN LOCONUT

Captain Morgan’s new release is made with Caribbean rum, coconut liqueur and spice.  The bottle has a “scratch-and-sniff” label that gives a sweet coconut aroma.  Suggested retail for the coconut-shaped bottle is $15. AVAILABLE FROM United Liquors