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Tecate Light’s Targets Authentic Mexican Celebrations

This September, Tecate Light is extending its Born Bold program to capitalize on Mexican Independence Day celebrations. By tapping into Mexican-American duality, Tecate Light is encouraging bi-cultural consumers to celebrate the authentic Mexican holiday with a bolder tasting light beer. The Born Bold program is supported with National TV spots,...
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Burke & Merrimack Offer Very Rare El Dorado Rum

Burke Distributing and Merrimack Valley Distributing are offering a rare release of El Dorado 25 Year Old rum. Distilled in 1990 and bottled in 2005, only 600 bottles will be available in the USA resulting in only 36 bottles available in Massachusetts. “El Dorado 25 Year Old has been aged...
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Long Trail

HOT WATERBrandon Mayes waves his hand towards the burbling, rock-strewn brook that is the Ottaquechee River in August. “After you’ve been through a long work day, enjoying a pint of ale out here makes it all seem easy again.” We’re on the brewpub’s dining porch at Long Trail Brewing Company...
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The Other Side of Stout

When it comes to stout, a single beer defines the style for most drinkers. With its cascading layers of nitrogenated foam and alternating hues of mocha and cream, Guinness draft beer is a world classic. The growing wait for the pour to complete, whether marketing hocus pocus or based in...
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Endangerd Cocktail of the Month: Ford Cocktail

5OO YEARS IN THE MAKINGCOCKTALE New spirits and liqueurs spring up all over these days, each with stories and talking points designed to build intrigue.  Yet few stories are so beguiling as that of Bénédictine.  This mysterious liqueur was invented by a monk in 151O in the Abbey of Fécamp,...
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2011 Cordials and Liqueurs

With any luck, 2O11 will see many umbrellas being stowed away as economic storm clouds start to give way to sunnier skies, and may these rays warm the world of cordials and liqueurs. One can only hope that the timeless classics and newly crafted concoctions will brush away the ashes...
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Kahlua

Coatepec is in the mountainous part of Mexico’s state of Veracruz. Trucks rumble through the streets, there’s a market in the square where you can buy fresh-roasted ears of corn slathered with mayonnaise and sprinkled with powdered chiles, and the cantinas serve smoky mezcal and ice-cold beers to wiry, calloused...
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Grow Old Along With Me!

It gets tiresome fighting the same battles all over again. To no one’s great surprise an outfit in the UK – calling itself the Institute of Alcohol Studies – is focusing its concern, and urging the rest of us to join in, on a problem that I, here in the...
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GENETIC FORTUNE-TELLING

Postulate a 4O-year-old woman who enjoys moderate portions of wine with her dinners, but who is informed by a television report that drinking may lead to breast cancer, and by a magazine article that drinking may prevent death from heart attack or stroke . . . What a choice! An...
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SAKÉ 2O1O

Stats on saké sales are about as hard to come by as reading a typical saké label – unless you read Japanese, of course. There might be as many as 6OO brands of saké sold in the US. However, there’s no Yellow Tail. The brand names, sometimes with hard-to-pronounce (for...
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BORDEAUX SUPERIEUR WINES

Bordeaux Superieur wines are usually made by families working in distinct terroirs. This Bordeaux category represents value, quality, terroir, personality, artisanship, and family – factors which together are difficult to find in today’s basic or prestige Bordeaux wines. Still red and dry in type, its wines, save for a dwindling...
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