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Tecate Light’s Targets Authentic Mexican Celebrations

This September, Tecate Light is extending its Born Bold program to capitalize on Mexican Independence Day celebrations. By tapping into Mexican-American duality, Tecate Light is encouraging bi-cultural consumers to celebrate the authentic Mexican holiday with a bolder tasting light beer. The Born Bold program is supported with National TV spots,...
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Burke & Merrimack Offer Very Rare El Dorado Rum

Burke Distributing and Merrimack Valley Distributing are offering a rare release of El Dorado 25 Year Old rum. Distilled in 1990 and bottled in 2005, only 600 bottles will be available in the USA resulting in only 36 bottles available in Massachusetts. “El Dorado 25 Year Old has been aged...
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The Other Side of Stout

When it comes to stout, a single beer defines the style for most drinkers. With its cascading layers of nitrogenated foam and alternating hues of mocha and cream, Guinness draft beer is a world classic. The growing wait for the pour to complete, whether marketing hocus pocus or based in...
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Endangerd Cocktail of the Month: Ford Cocktail

5OO YEARS IN THE MAKINGCOCKTALE New spirits and liqueurs spring up all over these days, each with stories and talking points designed to build intrigue.  Yet few stories are so beguiling as that of Bénédictine.  This mysterious liqueur was invented by a monk in 151O in the Abbey of Fécamp,...
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2011 Cordials and Liqueurs

With any luck, 2O11 will see many umbrellas being stowed away as economic storm clouds start to give way to sunnier skies, and may these rays warm the world of cordials and liqueurs. One can only hope that the timeless classics and newly crafted concoctions will brush away the ashes...
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PROFILE: CHRIS CAMPBELL

PROFILE: CHRIS CAMPBELL 46 on 12.15.2O1O!Owner/Manager/SommelierTroquet, Boston Chris Campbell became Boston oenophiles’ Robin Hood in 1993 when he and wife Diane opened the legendary Uva on Commonwealth Avenue.  Wine mavens fondly recall their unheard-of rock-bottom markups ($1O over cost!) and those mid-week Wine Bargains.  Since 2OO1, the Campbells are marching...
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UNCLE MICKEY

The rain is slanting sideways as I pull off the Mass Pike onto exit 7 towards Ludlow. I can barely see the pavement in front of me as I attempt to navigate the curving local roads. The trek from Boston has been surprisingly treacherous, but my singular purpose is compelling:...
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GENETIC FORTUNE-TELLING

Postulate a 4O-year-old woman who enjoys moderate portions of wine with her dinners, but who is informed by a television report that drinking may lead to breast cancer, and by a magazine article that drinking may prevent death from heart attack or stroke . . . What a choice! An...
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SAKÉ 2O1O

Stats on saké sales are about as hard to come by as reading a typical saké label – unless you read Japanese, of course. There might be as many as 6OO brands of saké sold in the US. However, there’s no Yellow Tail. The brand names, sometimes with hard-to-pronounce (for...
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BORDEAUX SUPERIEUR WINES

Bordeaux Superieur wines are usually made by families working in distinct terroirs. This Bordeaux category represents value, quality, terroir, personality, artisanship, and family – factors which together are difficult to find in today’s basic or prestige Bordeaux wines. Still red and dry in type, its wines, save for a dwindling...
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