The indispensable tool for the Massachusetts adult beverage trade.

HOME

Newcastle Adds Foreign Extra IPA to Fall Variety Pack

Newcastle Brown Ale announces the introduction of its second, limited-edition variety pack brewed in collaboration with Caledonian Brewery, one of the oldest and most respected breweries in the U.K. Newcastle’s new Fall Variety Pack will include offerings with higher ABVs and IBUs (International Bitter Units). Variety Packs are a growing...
Read More

Beers of Mexico Variety Pack Debuts Dos Equis Roja

HEINEKEN USA announces the return of the Beers of Mexico variety pack, the ideal all-in-one party pack solution, right on schedule for the Fall and holiday entertaining seasons. Joining the mix of perennial favorites, Dos Equis Lager, Tecate and Sol, is newcomer Dos Equis Roja – a distinctive red lager...
Read More

The Tao of J

I was astonished just before Labor Day by the media’s rolling boil over John Cloud’s piece in time, “Why Do Heavy Drinkers Outlive Nondrinkers?”, which had been stimulated by the online pre-release of a paper, later published in November,  in alcoholism: clinical and experimental research. Even the main editorial cartoon...
Read More

Argentina’s Icon Wines

Argentina remained the shining success story among exporters of wine to the US in 2O1O. Another year of substantial double digit growth has pushed the fashionable South American country’s export total here to 6.5 million 9 liter cases, representing a 2O% surge in volume over 2OO9. Even more impressive is...
Read More

Local/Sustainable

I am a reasonably earth-conscious consumer. My family belongs to a community-supported agriculture (CSA) program and gets boxes of great organic produce eight months a year. We drive advanced technology diesel cars that get better than 4Ompg. We compost yard trash. As they blow out, we’re replacing our incandescent bulbs...
Read More

Endangered Cocktail: The Mai Tai

Ever sampled a Zombie, Suffering Bastard, or anything served in a skull mug or Scorpion bowl?  With out-there names and kitschy vessels, Tiki drinks are apt to inspire a giggle among cocktail neophytes.  In their original incarnation these were balanced, palatable drinks built upon rum, fresh juices and flavorful syrups...
Read More

Grow Old Along With Me!

It gets tiresome fighting the same battles all over again. To no one’s great surprise an outfit in the UK – calling itself the Institute of Alcohol Studies – is focusing its concern, and urging the rest of us to join in, on a problem that I, here in the...
Read More

Vintage Champagne

True or false: Champagne is a wine? Absurd as this question might sound to any professional, a significant percentage of consumers would answer incorrectly. Why? Because as a primarily blended product whose attributes are consistent from year to year, Champagne appears on the surface to share more with spirits, beer...
Read More

Oenos From Hella

Greece was the conduit of many essential elements of western civilization: philosophy, poetry and drama, painting and sculpture, architecture, mathematics, medicine, democracy, athletics, and wine.We have evidentiary traces of wine production from at least 65OO years ago, and a prominent viticulture dating back as much as 4OOO years. It likely...
Read More

Long Trail

HOT WATERBrandon Mayes waves his hand towards the burbling, rock-strewn brook that is the Ottaquechee River in August. “After you’ve been through a long work day, enjoying a pint of ale out here makes it all seem easy again.” We’re on the brewpub’s dining porch at Long Trail Brewing Company...
Read More

The Other Side of Stout

When it comes to stout, a single beer defines the style for most drinkers. With its cascading layers of nitrogenated foam and alternating hues of mocha and cream, Guinness draft beer is a world classic. The growing wait for the pour to complete, whether marketing hocus pocus or based in...
Read More