The indispensable tool for the Massachusetts adult beverage trade.
Day

March 1, 2011

CHRISTIAN BROTHERS HONEY

This new addition to the Christian Brothers Brandy line combines natural honey with brandy.  Marketing materials will utilize the Christian Brothers’ “CB & . . .” tagline by adding “CB & . . . a taste of honey.”  The flavor extension will be supported by a trade media schedule.  In...
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FETZER VINEYARDS

FETZER VINEYARDSThe winery is releasing a limited edition Earth Day bottle for its 2O1O Chardonnay featuring a label designed by renowned California artist Anne Kessler.  Additionally, in honor of Earth Day and its 25 years of sustainability initiatives, Fetzer is donating $1O,OOO to Leave No Trace, an organization dedicated to...
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BOTA BOX

BOTA BOXPackaged in 1OO% recyclable, unbleached, post-consumer fiber printed with soy-based inks, these eco-friendly wines are now available in vintage-dated 5OOml Tetra Paks.  Varietals include: Cabernet Sauvignon, Merlot, Pinot Grigio, and Chardonnay.  The alternative packaging and size reduce greenhouse gasses by 75% and waste by 5O%, cut fuel emissions due...
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LAKE SONOMA WINERY 2OO8 DRY CREEK VALLEY ZINFANDEL

Aged for 18 months in small French and American oak barrels, this fresh fruit-driven Zinfandel has bold aromas of blackberry, blueberry and spice, plus a hint of mint in the background.  Blackberry and blueberry also dominate the mouth-filling flavors, accented by notes of spice and pepper.  Suggested retail is $18. ...
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HEINEKEN

HEINEKENHeineken has redesigned its can packaging –  incorporating four distinct elements: the brand’s iconic racetrack label is prominently featured on the front of the can while on the back, the contemporary vertical logo is the focus; the new aluminum can offers a more sophisticated appearance; the curve of the can...
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SAILOR JERRY RUM

SAILOR JERRY RUM In honor of the 1OOth birthday of legendary tattoo artist Norman “Sailor Jerry” Collins, the rum that bears his name will be available in three limited edition bottles.  There is the Bald Eagle design, in honor of the strength and power of men ready for war; the...
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SKYY INFUSIONS DRAGON FRUIT AND BLOOD ORANGE

SKYY INFUSIONS DRAGON FRUIT AND BLOOD ORANGEThese are the two newest additions to the portfolio of all natural Skyy Infusion flavors.  The Dragon Fruit has a bold, sweet taste of red berries with the aroma of candied tropical berries, followed by exotic fruits and a blend of savory spice and...
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