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/07 Jan 2016
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Heineken Encourages Soccer Fans To Never Miss A Minute

Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) to ensure soccer fans Never Miss a Minute of the action all season. Beginning March 1, Heineken’s fully-integrated, 360° retail and on-premise SOCCER IS HERE program, encourages fans to choose Heineken for all of...
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/30 Oct 2015
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Eat. Sleep. Celebra. Repeat. With Tecate Light This Holiday Season

From Thanksgiving to Dia de Reyes, Tecate Light is bringing the boldness of the holiday season to life with a comprehensive, 360° program that offers consumers everything they need to kick-start their holiday celebrations. The fully-integrated retail promotion, including digital partnerships with Pandora and Ibotta, bold in-store displays and attractive...
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Featured Articles

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/30 Nov 2011
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HUNTINGTON WINE & SPIRITS AT 75

In his office above Huntington Wine & Spirits, Steve Rubin has vintage Coca Cola bottles displayed on a high shelf.  The walls are festooned with old rock and roll concert posters: Pink Floyd, Woodstock, Aerosmith.  Judging from these collectibles, you might say Rubin is a nostalgic type.  You wouldn’t be...
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/30 Nov 2011
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Boston Wine Expo at 21

If the Boston Wine Expo were a person, it would be old enough to buy a drink at its forthcoming edition – its 21st. Let me take you back to the beginning and behind the scenes, and then peek ahead, to appreciate this greatest of America’s trade and consumer wine...
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/30 Nov 2011
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Endangered Cocktail of the Month: SEELBACH

“I drink champagne when I’m happy and when I’m sad.Sometimes I drink it when I’m alone. When I have company I consider it obligatory.I trifle with it if I’m not hungry and drink it when I am. Otherwise I never touch it – unless I’m thirsty.” -Lily Bollinger She’s a...
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/31 Oct 2011
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Golden Apples Of The Sun

COLRAIN, MA  An absence permeates the peaceful, rustic premises of West County Cider, that of Terry Maloney, the guru of American cider making, particularly in New England. Terry died in early 2O1O in a freakish accident in the cellar, deeply shocking his family, everyone who knew him, and the wider...
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/31 Oct 2011
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Interview: Fergal Murray

These are tough times for big brewers.  The craft beer industry continue to nip at the heels of long established beers from international companies.  Consumers are also demanding new products and are causing some of the world’s best known breweries to rethink their own portfolios.  Despite possessing one of the...
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/31 Oct 2011
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Bag of Tricks

During the holiday season, the person who rushes through your door and grabs a bottle of wine off the rack is in a hurry to get to the next stop where he or she can buy stocking stuffers and presents.  Time is a precious commodity, and every salesperson knows the...
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/31 Oct 2011
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The Side Car

The Sidecar was a gateway cocktail for many of us LUPEC Boston gals, a drink not unlike the Manhattan that is curiously still kicking in modern bars, despite its vintage roots. Many will claim the Sidecar was invented in France in the 192Os at Harry’s New York Bar in Paris. ...
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/31 Oct 2011
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Blanchard’s Liquors Mike Gilly Profiled

MIKE GILLY 48Wine Buyer • Blanchard’s Liquors, MA Mike Gilly opens the door of Blanchard’s Liquors in Jamaica Plain and steps into the sunshine, carrying a case of Ostatu Viura.  Rick Dunfey awaits with his back hatch open, and Mike slides it into the trunk.  Rick, who publishes red sox...
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/31 Oct 2011
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WHO Done It

The World Health Organization (WHO) is famous both for monumental good works and for embarrassingly shoddy judgment when allowing politics to enter its activities. WHO’s just-published global status report on alcohol and health is not one of the former. It is more than abundantly clear, from clinical observations, epidemiologic studies...
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