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/18 Mar 2016
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New Heineken Campaign – Behind the Star

Heineken launched an integrated, global marketing campaign, There’s More Behind the Star, which invites consumers to discover the authentic product stories that are the foundation of an iconic, global brand. The new campaign includes a fully integrated, 360° marketing program that incorporates national TVC, digital and social support, along with...
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/09 Mar 2016
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Adios Most Interesting Man

Dos Equis is saying #AdiosAmigo to “The Most Interesting Man in the World,” as he heads on a one-way “Mission to Mars.” The latest spot from Dos Equis, “Mission to Mars,” will be the last commercial featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” Fans can...
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Featured Articles

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/28 Aug 2012
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A DRINK WITH . . . JOY RICHARD

JOY RICHARDBAR AND BEVERAGE MANAGER AT FRANKLIN RESTAURANT GROUP JOY RICHARD is well-known around Boston for managing “craft cocktail” bars before the term existed.  She’s always had a passion for mixing up expertly made drinks and stellar cocktail menus suited to a variety of tastes.  Richard is also one of...
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/28 Aug 2012
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RUNNING THE LEGENDARY DURGIN-PARK

SEANA KELLEY • 49 • General Manager • Durgin-Park Restaurant • Faneuil Hall Market • Boston Lunch at Durgin-Park, that rough-n’-tumble icon of Boston dining culture, has been a 5O-year tradition for your reporter.  As undergraduates at Boston College, fellow choristers, marching band tootlers, miscellaneous music mavens and I observed...
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/28 Aug 2012
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The Flavored Whiskey Phenomenon

IF YOU’RE UNDER 4O, “liqueur” might be an unfamiliar word.  Chances are if you’ve ever had a liqueur, it was a slammed shot of Jagermeister.  Americans tend to go for more straightforward drinks, like beer and wine.  When we do drink spirits, we stick to full-proof stuff like vodka, rum,...
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/31 Jul 2012
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Dry Chenin Blanc From South Africa

As a dyed-in-the-wool Chenin Blanc fanatic who has been preaching its gospel faithfully over the past five years, it’s wonderful to follow the emergence of the grape from its previous incarnation as an over cropped workhorse, to today’s star performer, in the vineyards of South Africa.  Chenin’s versatility, and its...
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/31 Jul 2012
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A Drink With . . . Ben Sandrof

Ben SandrofNortheast Sales Manager, St-Germain (Cooper Spirits) BEN SANDROF is someone who knows the world of wine and spirits from all sides of the business.  From crafting the perfect cocktail to attending sales meetings, he’s represented brands from behind the bar as well as out in front, working as both...
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/31 Jul 2012
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RYAN & WOOD DISTILLERIES

“You ever been up to see Bob Ryan, taste his whiskey?” Jeremy Goldberg and I were sharing a couple pints at his Cape Ann Brewery one beautiful Gloucester morning last year, talking about how the town was developing and sustaining local businesses. I didn’t even know there was a distillery...
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/31 Jul 2012
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Painkiller

Who doesn’t love a whimsically named Tiki drink served from a skull or ceramic highball resembling a totem pole?  Invented in the ’7Os somewhere in the West Indies, a tiny bar accessible only by boat was mixing up a cocktail with a high-test brand of Navy rum called Pusser’s that...
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/29 Jun 2012
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TOO MUCH ALCOHOL IN YOUR WINE?

There may be a growing resistance to wines with alcohol contents above 14 percent, perhaps in reaction to the growing number of wines of that strength. Unfortunately for the objectors, such wines are likely to become more and more common as the world warms. The venerable Michael Broadbent has led...
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/29 Jun 2012
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THE ROFFIGNAC

With bartenders from all over the US flocking to New Orleans for the 1Oth annual Tales of the Cocktail this July, we figured we’d raise a glass of something native to the Crescent City.  Sure, you’ve heard of the Sazerac and the Ramos Gin Fizz.  But have you ever tried...
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