The indispensable tool for the Massachusetts adult beverage trade.
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April 30, 2012

HARPOON RICH & DAN’S RYE IPA

HARPOON RICH & DAN’S RYE IPA – Originally released as part of the 1OO Barrel Series to commemorate the brewery’s 25th anniversary, Harpoon is adding this beer to its year-round portfolio.  The Rye IPA was brewed using Harpoon’s proprietary yeast, the same yeast strain that has been used at the brewery...
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SAMUEL ADAMS SINGLE BATCH VERLOREN and NORSE LEGEND

SAMUEL ADAMS SINGLE BATCH VERLOREN and NORSE LEGEND – These are the two latest additions to the limited-edition collection of Samuel Adams brewers’ favorites.  The Verloren is inspired by the nearly-lost gose style that starts with an unfiltered wheat base and is enhanced by a touch of salt for a mineral...
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THE PERFECT PURÉE OF NAPA VALLEY

THE PERFECT PURÉE OF NAPA VALLEY  – Perfect Purée has released three new flavors in its line of Beverage Artistry cocktail mixers: Thyme & Citrus, Thai Basil & Black Pepper and Chipotle Sour.  They are packed in frozen, 32-ounce gable-top containers and can be stored frozen for up to two...
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MILAGRO TEQUILA UNICO

MILAGRO TEQUILA UNICO – This limited-edition micro-distilled joven blend was developed by Milagro Tequila founders Daniel Schneeweiss and Moises Guindi.  The team spent more than two years alongside Master Distiller Pedro Juarez crafting this offering which blends a micro-distilled silver tequila with Milagro’s rarest and finest barrel-aged reserves.  The resulting liquid...
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MOUNT GAY ECLIPSE NAUTICAL “G” LIMITED EDITION

MOUNT GAY ECLIPSE NAUTICAL “G” LIMITED EDITION – The second in a series of limited-edition releases dedicated to honoring the brand’s commitment to sailing, this collectible bottle features the nautical flag design of the letter “G”.  Suggested retail is $17.99.  Available from United Liquors.

BLUE ICE G VODKA

BLUE ICE G VODKA – The third addition to this line of American vodkas, Blue Ice G is made from a high quality blend of American grain.  Suggested retail is $15.  Available from United Liquors.

ABSOLUT CHERRYKRAN

ABSOLUT CHERRYKRAN  – Made with all-natural ingredients and containing no sugar, this new vodka from Absolut has the rich character of sun-ripe cherries, followed by notes of white cranberry and sweet plum.  The taste is fresh, fruity and smooth, with notes of ripe berries and natural sweetness.  Suggested retail is...
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MALIBU SUNSHINE

MALIBU SUNSHINE – The newest addition to the Malibu line of flavored rums, Sunshine is flavored with lemon-lime citrus fruits.  The launch is being supported with a digital and social media marketing plan and a special film titled the Malibu Sun Project.  Suggested retail is $12.99 for a 75Oml.  Also available...
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MALIBU MELON MARGARITA

MALIBU MELON MARGARITA – The newest addition to the Malibu line of premixed cocktails, the Melon Margarita is packaged in a quick-chilling pouch.  The dispenser nozzle is leak-proof and the environmentally friendly pouch represents an 85% reduced carbon footprint compared to glass.  To support the launch, Malibu will offer POS including...
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