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More Adventures of The Most Interesting Man in the World

After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis has released a full-length commercial, “Airboat“, revealing more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as...
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United Liquors introduces Flaming Leprechaun Spirits

3 Hearts of Ireland (Boston) and Malcolm Brown Ltd. (Ireland) the brand owners of Flaming Leprechaun Spirits, announced a distribution partnership with United Liquors, a division of Martignetti Companies, the leading wholesaler of wine and distilled spirits in New England and the 7th largest distributor in the country. This announcement...
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Summer Beer

No season so attracts the attention of beer drinkers as much as the warm days and nights of summer.  With the swells of heat and humidity comes a desire to cool off, whether through dips in the local pool or lake, or with a cold beverage.  To take the edge...
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OPUS ONE

Every observer with even a passing interest in California wine knows the Opus One story of trans-Atlantic collaboration between two of the Twentieth Century’s most visionary wine personalities. What’s less clear to some is the status of the iconic Napa Valley winery since the passing of both Robert Mondavi and...
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DINNER WITH A RELUCTANT WINE EXPERT

On book tour mid-January, Eric Asimov, the new york times’ “Chief Wine Critic”, made a whistle-stop at Harvard Coop in Cambridge to reading from his first full-length wine book, How to Love Wine: A Memoir and Manifesto.* The book came about during Asimov’s current post as wine critic, held since...
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ENDANGERED COCKTAIL OF THE MONTH: MAKE MINE A MARTINI

Consider the Martini.  Iconic, misunderstood, misconstrued.  Of the all drinks in the cocktail cannon, the beverage you are often served as a martini could not be further from its classic incarnation.  Here’s why: 1 A Martini is a drink, not a glass.  Referring to the stemmed, conical-shaped vessel that traditionally...
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Tempranillo as Tinta de Toro

SPANISH SHAPE-SHIFTER The grape we usually call tempranillo slyly changes its character and, especially, its name whenever it senses a new ethos.  Probably native to northern Spain, where it is the dominant grape variety, it is Spain’s best grape.  It is best known in the Rioja as tempranillo, and in...
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RED WINE LOWERS RED MEAT’S RISKS

Current research appears to confirm, and in part explain, some of red wine’s cardiovascular benefits, especially vis-à-vis eating enjoyably.  Work done in Jerusalem at Hebrew University’s Institute of Drug Research demonstrated that components of red wine, perhaps antioxidant polyphenols, vastly reduce the formation of a toxic cholesterol-altering compound following a...
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